Magners Cider

Fruitful time for cider – C&C brands

CIDER is a summer drink; right? In some cases. Some 41% of beer and traditional cider is sold between May and October, while the...

Perfect bowl at the North Pole

KELLOGG’S has thrown its hat into this year’s battle of the Christmas ads – asking Mr and Mrs Claus how they eat their Kellogg’s Corn Flakes.

No sign of tailing off

Cocktails set to be a hit this Christmas
P&G reckons careful health and beauty product merchandising pays off at any time but especially so in the final weeks before and the period including Christmas and New Year.

Groomings of the season

MASSIVE brands company P&G has produced its own special Christmas card for retailers this year. The latest infographic from its c-store merchandising advice programme...

Elderflower for summer

THE firm behind French water brand Volvic has introduced a new flavour to its Touch of Fruit Sugar Free range. The new variant, Apple &...