Diageo launches new alcohol-free Guinness
Guinness has got in on the alcohol-free game with the launch of Guinness 0.0
How hot days generate sales
For each degree the temperature rises, demand for soft drinks can go up by as much as 5%
AS the mercury rises, the chillers empty....
Toffifee gets festive for new ad
STORCK UK has launched its Toffifee Seasonal pack as part of a campaign it says is designed to increase confectionery sales in the festive...
Shaking up the soft category
Milkshakes were a big hit during the summer of 2018, with many shoppers opting to cool down with a shake in the warm weather























