Appy days
MINI Babybel’s special edition spooky packaging is back for the second year. This year there is also an app, called Babybel Buddies, where consumers...
Mr Kipling’s makeover for a better life
THE Mr Kipling range has had a packaging revamp to tie in with the Premier Foods ‘Life is better with cake’ campaign. And the...
Milk and extras on the rise
FLAVOURED milk sales grew by 2.2% in the last year to £297m according to Mars Chocolate Drinks and Treats. It says chocolate milk has...
Barr ready to splash out
AG Barr has tripled its ad spend – with £1m earmarked for Irn-Bru alone – to make the most of the festive run on...
























