Pop goes the gingerbread

AS covered in more depth last month, the big players in confectionery have again launched limited-edition packs and products for Christmas. Tangerine Confectionery has ...

Mind the thermometer

According to Lucozade Ribena Suntory, for every one degree temperature increase, soft drinks experience a sales uplift of 1.6% .

Taking to the screens

New products and brand promotion on the Ferrero Christmas list FOUR TV campaigns will be at the heart of Ferrero’s £8.1m media activity this Christmas...

Liqueur new look

WHISKY Liqueur Drambuie has launched a new bottle. William Grant & Sons, which acquired the brand in 2014, says the new look illustrates Drambuie’s...

Where there’s a grill there’s a way

SUMMER is a time for barbecues, but Bestway sales director – retail, Richard Holmes, argues that to make the most of the season, convenience...