Shake up the off-sales
GERMAN herbal liqueur Jägermeister is looking to make strides in convenience, and has offered some merchandising suggestions for retailers
Consumers go nuts for festive snacks
With the crisps, snacks and nuts category remaining a popular one, KP Snacks reckons upcoming Christmas celebrations will provide ample opportunity to push these sales further.
Crabbie’s gingers up its flavour range
TWO new fruity flavours have been introduced to give Crabbie’s Alcoholic Ginger Beer a summer boost.
The brand, which manufacturer Halewood International claims is now...
Spending more in the comfort zone
SOUTHERN Comfort has revived its advertising slogan, Whatever’s Comfortable, for the festive season. A TV campaign, which will continue until Christmas, shows a long-haired...
Turning up the heat
American bourbon - and its sweeter flavour- have been growing in popularity
Don’t forget the pet gifts this Christmas
ADVENT calendars, stockings full of treats and novelties ... they’re not just for children. Animal lovers use the festive season as an excuse to...
