San-Benedetto

Let lifestyle lead the aisle

A three-pronged category focus

Putting passion into cocktails

RUM based liqueur Malibu has added a passion fruit flavour in time for summer.
Rubicon plans a £2m nationwide ad campaign to promote its exotic drinks to the mainstream market as well as ethnic consumers. Sunny D adds raspberry and passion fruit to its orange juices. Weight Watchers joins the tropical flavour trend with watermelon and mango-flavoured drinks.

Juice feels the squeeze

Smoothies buck the downward trend to grow 6.9% in value JUICE, juice drinks and fruit squashes traditionally do well in summer compared to the rest...

Showing bottle for fright night

Identifying Halloween as the third-largest spending occasion of the year, Coca-Cola Enterprises has launched a special Fanta pack for the period. Pumpkin lanterns feature across 2-litre...
Thatchers with turkey roast

The apple of Santa’s eye

Despite the drop in mercury, retailers should expect to see cider sales increase as Christmas nears.