Gin takes a swing
SCOTTISH gin brand Darnley’s Gin has taking a swing at sports sponsorship, reaching a new partnership deal with the Ricoh Women’s British Open.
The deal...
Fruitful time for cider – C&C brands
CIDER is a summer drink; right? In some cases. Some 41% of beer and traditional cider is sold between May and October, while the...
The big freezy
DRINKS giant Diageo is moving to dominate the “freeze and squeeze” cocktail market with its second launch of freezable products. Smirnoff’s sorbets and its...
Sparkling onto screen
Lucozade Energy is aiming to Spark Something with its new £10m marketing campaign
Sweet deals for mothers
Nisa has announced a raft of in store promotions on a range of sweet treats as it gears up for Mother’s Day
