The seasonal premium
PREMIUMISATION is the big word on the lips of many a spirits company, at present. In a time of economic challenges many consumers change...
Fruit forward
LONGER days increase demand for longer drinks according to C&C Brands and, it says, demand for more exotic tastes is also at a peak...
Squash brand back on TV
FAMILY fun has been put at the heart of the current Robinsons TV advertising campaign.
Using the tagline “They grow up fast, play thirsty”, the...
Sing out the Bell’s
DIAGEO is rolling out a new £1.5m marketing campaign for Bell’s whisky in the run up to the festive season.
On screens now and featuring...
Eastern flavour for gin brand
MIDDLE Eastern flavours are at the heart of the latest gin launch from Opihr.
Hot sales with rosé
Wines and spirits giant Pernod Ricard UK reckons retailers could make the most of summer alcohol sales opportunities this year by highlighting seasonal events and...
