Seasonal knowledge
AS a follow-up to the launch earlier this year of drinks brands marketing group Maxxium UK’s Know Your Store, a guide it says helps...
Unleashing a flurry of flavour
CCEP has unveiled a raft of soft drinks NPD ahead of the summer .
Making BBQ work for you
Retailers share their tips for summer sales .
Spending more in the comfort zone
SOUTHERN Comfort has revived its advertising slogan, Whatever’s Comfortable, for the festive season. A TV campaign, which will continue until Christmas, shows a long-haired...
Squash brand back on TV
FAMILY fun has been put at the heart of the current Robinsons TV advertising campaign.
Using the tagline “They grow up fast, play thirsty”, the...
