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Ginger Grouse and Jim Beam Lime Splash, two ready-to-drink mixes designed to appeal to younger consumers.

Long tall profits – Maxxium UK

LONG, refreshing alcoholic drinks, versatile spirits and innovative ready-to-drink mixes are the keys to summer stocking according to premium spirits distributor Maxxium UK. And,...
Boxing champ Anthony Joshua has backed the Lucozade Sport campaign to support fitness workers.

Hard hitting RTD launch

Kopparberg Hard Seltzer launched late last month, with three flavours in the range
New Mars Wrigley products

Novelty will not wear off

Mars Wrigley is ready for the final push towards Easter, with expanded distribution for some novelty treats and a host of classic shell eggs.

Breaking new ground

AHEAD of the Christmas and New Year season cider brand Blackthorn has launched two new variants in the impulse channel. With new Blackthorn Dark Fruit...
RESPONSIBLE, health-conscious consumers who are looking for a low-calorie glass are the target customers for Eisberg alcohol-free wine.

Low calorie tipple for the responsible drinker

RESPONSIBLE, health-conscious consumers who are looking for a low-calorie glass are the target customers for Eisberg alcohol-free wine. Fran Draper, brand consultant at Eisberg said:...
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