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Lucozade promotional bottles

Big spend in time for summer

SUNTORY Beverage and Food Group has ramped up support for sports and energy drink brand Lucozade, with the launch of a £2.5 million marketing campaign

Don’t forget the softies

As one of the holiday season’s busiest product categories, soft drinks offers party sales possibilities and more SOFTLY does it this Christmas. According to Kantar,...

Footy excitement fuels sales

Retailers should not underestimate the footfall and revenue potential created by Euro 2020, according to St Pierre Groupe founder Paul Baker

Easy supper

Mash Direct is gearing up for Burns Night with the launch of a new range that’s tailor-made for the celebration