Halloween cake push
General Mills spies a Halloween opportunity for home baking, and the firm has doubled its marketing spend to make the most of it.
Condiments of the season
WHEN families and groups of friends gather round a festive table to celebrate, sauces and condiments are often more used than at ordinary meal...
Adventurous consumers trading up
Longer lead times and consumers’ willingness to try new products during the festive season increases the number of Christmas products every year according to...
New look for old rum
The bottle now has a richer-looking black label, complemented by the signature of Malcom Gosling
