Go big for Christmas says Brewdog
Alcohol sales increase over the Christmas period and it’s key retailers know which pack formats will drive sales over the season, says BrewDog.
Whole fruit in a bottle
Chilled fruit juice brand Tropicana has introduced a new range, Tropicana Whole Fruit
Confectionery bags will work a treat
For sugar confectionery, it doesn’t get much bigger than Halloween – and the team at Swizzels is set on making 2021 a year to remember.
Matthew’s bourbon is alright
The Oscar-winning actor was cast in the role of creative director during the two years of testing and refining of Wild Turkey Longbranch
Go premium to take on multiples
PREMIUM boxed chocolate selections are preforming well and, with their help, it wouldn’t be unusual for a retailer to generate 40% of their annual...
A seltzer summer
Hard seltzer brand Two Brooks is gearing up for a summer of success, as easing restrictions bring consumers back together for gatherings.
New look for old rum
The bottle now has a richer-looking black label, complemented by the signature of Malcom Gosling
Cava fans act on impulse
OFFERING chilled sparkling wine can persuade customers to spend more money. That’s the theory from Spanish cava brand Freixenet; MD Damien Clark said: “Picnics...
Healthy options in RTDs
RTD brand White Claw aims to bring a healthier, more sessionable option to consumers when it comes to choosing from RTD brands.
Energy drink upgrades
CCEP has announced a new partnership between Monster Energy and Microsoft’s new 2021 Halo Infinite game
Starting early
WHEN it comes to Christmas retailing, if you’re not fast you’re last
Sparkling in the mix
PRE-MIXED versions of popular mixed drinks and cocktails, and gin, which is currently going through a sales boom, are tipped as likely stars of...
We wish you a meringue Christmas
FLOWER & White has created a new limited-edition collection of luxury Merangz for the Christmas season.
Global marketing push for The Glenlivet
The Glenlivet has been reaching out to whisky fans across the world as part of a global marketing campaign for the single malt
Taking care of your shoppers
According to research from PAGB 92% of consumers in Scotland would be prepared to purchase over-the-counter remedies for treatable illnesses
Supermarket deal for small Scottish gin
Stirlingshire-based distiller McQueen Gin has signed a second exclusivity deal with Sainsbury’s.
