Immortal inspiration from the east
ANCIENT Chinese folklore is being used to promote Tsingtao Beer in the brand’s eight immortals campaign.
The eight immortals are legendary figures in Chinese mythology....
Fresh look seeks shelf appeal
ONE of Scotland’s best selling bottled ales has a new look. According to IRI figures to October 2014, McEwan’s Champion is the second-best-selling bottled...
Adding times for T
LAST year was a big year for Scotland and it was a pretty busy time also for the country’s biggest beer brand Tennent’s Lager,...
Less is more for Lerwick
SCOTTISH produce will take centre stage in 2015 which has been dubbed the Year of Food and Drink in Scotland.
And Lerwick Brewery sees that...
A premium boom
GREENE King is predicting an exciting year for sport with RBS Six Nations rugby this month, the Rugby World Cup in the autumn and...
Beautiful big four aim for c-stores
JOHN Logue, customer marketing manager with Chilli Marketing, which handles Swedish flavoured cider range Rekorderlig, said some of the biggest news
on the brand in...
Merrily making a meal of cider
FOOD matching will be a priority for Merrydown promotion in 2015.
Debs Carter, marketing director alcohol at SHS Drinks, said: “Cider and food matching represents...
World beers for big events
SELLING world beers during the Rugby World Cup will be one way to grab sales opportunities in 2015, according to Carlsberg.
Parminder Walia, senior category...
Flying wider
THE phased return of a full range of Kestrel lagers continues with 4% and 5% Scottish brewed Kestrel adding a series of supermarket listings...
Bring the festival home
ED Shoebridge, head of customer marketing at C&C Group, reckons launches and promotions of fruit ciders have added dynamic energy to the cider market.
He...
Dreaming of a gin Christmas
GIN in teacups is no longer the preserve of the secret tippler in prohibition Chicago. Super premium brand Hendrick’s has a gift pack, called...
World beating white takes top spot
SPECIALIST drinks distributor Morgenrot is looking to take advantage after The World Association of Writers and Journalists of Wines and Spirits named one of...
Brands yes but not so cheap?
WINE shoppers are very different to those in other fast-moving consumer goods categories, according to wines giant Treasury Wine Estates.
Including a very wide variety...
Don’t think low means no says Eisberg
LOW-ALCOHOL wine has become an established category over the last few years, with a large number of brands fighting for shelf space, said Fran...
Fizzing towards £100m increase
THE team behind sparkling wine brand Freixenet has unveiled a new category blueprint that it reckons could help retailers unlock more than £100m worth...
Premium pay off for Kumala
WINE firm Accolade Wines says its wine brands Kumala, Fish Hoek and Flagstone are leading UK growth of South African wines.
Quoting Nielsen research it...
