Apple of the global eye
Italy v Belgium sounds like a football match taking place at the World Cup. But it’s also a contest that could very soon be...
The touch and feel of Sweden’s summer
THE pleasures of the Swedish life are back on the agenda for Nordic flavoured-cider brand Rekorderlig in its 2014 summer marketing activity.
Linsey Adams,...
Enter the spiders
FIRST there were spirit beers. Now there are spirit ciders – or “spiders” – to grab the attention of trend-conscious young drinkers.
SHS Drinks’ first...
Stivy’s says: why stop at vodka?
RETRO flavours similar to those that inspired Stivy’s vodka liqueurs have a new incarnation – in cider. VC2 Brands, the company behind Stivy’s, Boë...
Today’s new cider is an old friend
SYMBOL group Today’s has relaunched its own-brand cider, Amberdown, in contemporary new packaging.
The Dry Apple Cider, ABV 5%, comes in 2- and...
Cider from the ends of the earth
BEER and cider producer Heineken is urging cider drinkers to ‘Get the Kiwi taste for adventure’ in a £3 million launch campaign for Old...
Spirits need to chill out to sell more
SPIRITS can benefit from a summer uplift, with customers picking up fractional-sized bottles and cocktail ingredients on their way to parties and barbecues. And...
Tweeters demand raspberry all year
SWEDISH cider brand Kopparberg has listened to vocal fans on social media and added Raspberry as a permanent flavour in the range.
Previously it was...
Craft … a convenient opportunity?
CRAFT beers are hot (sales wise) and, increasingly, craft beers are cool (image wise). It should be a great combination for the coming summer.
Craft...
Fruity and Crabbie’s
AHEAD of summer Crabbie’s has added an option to ginger with a new product designed to appeal to young adult customers who prefer sweet...
A world of cider on the shelf
SOUTH African cider brand Savanna, which claims to be the fourth best selling cider in the world, has appointed SHS Sales & Marketing to...
Rekorderlig adds guava
SWEDISH cider brand, Rekorderlig, has a new limited-edition flavor, Apple and Guava, for summer drinking over ice. The brand’s seasonal marketing campaign includes the...
2014 – a big whisky year
THE off-trade should be gearing up for bumper whisky sales during Scotland’s big year. That’s the word from Maxxium UK, the company behind The...
The spirit is willing
BEER and cider giant Heineken reckons the new spirit beers sub-category could be worth £200m by 2016.
The firm says its beer in the segment,...
A sporting year to get the beers in
LET’S face it, Andy Murray and some Champions League nights apart, 2013 was a quiet year for the kind of sports events that help...
Still playing the fruit machine?
Fruit flavoured ciders have seen soaring sales and continued to grow even when the cider boom slowed in recent years. Are they still the...
