Aussie rules on going to the party

MCGUIGAN_AUSTRALIANAUSTRALIAN wine brand McGuigan Wines is launching its Bring a McGuigan campaign this month.

The campaign encourages consumers to Bring a McGuigan when faced with the challenge of choosing a wine.

The TV ad will appear on Channel 4 and on Sky channels.

UK general manager Julian Dykes said: “This is the next step in our strategic plan – driving our awareness on a global scale and engaging with the end consumer.”

Another part of the campaign is a consumer competition offering five winners the chance to plan their own trip with a luxury travel company to the value of £2000.

The competition will be promoted on 500,000 bottle neck tags.