Bag a massive prize for loved ones from Cadbury
CHOCOLATE brand Cadbury has brought back its The Giveaway Give Away on-pack promotion offering consumers the chance to bag a massive prize of £25,000.
The new campaign aims to encapsulate the core ethos of the Cadbury brand – generosity – through the promo’s unique offer where lucky consumers will have the chance to win prizes not for themselves, but for friends or loved ones.
The promotion is running now until 31 October and will offer shoppers the chance to win from thousands of cash prizes, including a grand prize of £25,000 cash. In addition to the top prize, there are also numerous runner up prizes available consisting of: four £5,000 prizes; 30 £1,000 prizes; 50 £500 prizes; 1,000 £100 prizes; and 1,000 £50 prizes.
To be in with the chance of winning, all shoppers need to do is pick up a promotional pack of participating Cadbury, Sour Patch Kids, Maynards Bassetts or Trebor products and scan the QR code found on pack. This code will take shoppers to the campaign’s dedicated website where they can fill in their details and select a friend or loved one to win the prize.
Parent firm Mondelēz International has said that the prize competition is designed to drive up footfall across UK stores following on from the success of the competition last year. The snacks giant said that more than 250,000 entries were generated through the giveaway in 2025 and generated widespread engagement with shoppers.
In addition to this, the campaign will be supported across a multi-channel campaign including OOH, radio, YouTube and TikTok.
Maria Jackson, brand manager at Cadbury, said: “We’re incredibly excited to bring Giveaway Give Away back after seeing such a fantastic response from shoppers last year. The campaign perfectly captures Cadbury’s long-standing belief that generosity brings people closer together, while giving retailers another compelling reason for shoppers to pick up participating products.
“More than a quarter of a million people took part in the promotion during its first year, creating thousands of moments of generosity across the UK. We’re looking forward to seeing even more shoppers be delighted to not win this year.”
