A new collar competition is being launched for Glen’s vodka.
Glen’s City Cocktails will offer consumers a simple Glen’s cocktail recipe as well as a chance to win a year’s supply of Glen’s vodka in return for submitting their own City Cocktail recipe and name.
It will run from now until the end of February with seven monthly winners chosen as having the best recipe and cocktail name.
Scott Dickson, marketing manager of brand owner Loch Lomond Group, said: “The collars will provide great shelf standout and shelf presence in store as well as continuing our consumer engagement with the Glen’s brand on bottle and also via social media.
“Our top tip for c-store merchandising would be to offer the consumer the full range of sizes in one of the top selling vodka brands like Glen’s and also offer a trade-up solution such as our Glen’s Platinum for the occasion when a consumer is looking for something more special.”