DIAGEO Reserve has unveiled a new flavour of its vodka Cîroc.
Cîroc Pink Grapefruit has been introduced and backed by three recommended serves, ‘Cîroc Sea Breeze’, ‘Cîroc Pink Grapefruit and Sage Smash’ and ‘Cîroc Tropic’, to celebrate the summer season, the firm says.
It describes the flavoured vodka as zesty and fresh on the palate with a fragrant hint of orange blossom. It’s the seventh Ciroc edition.
Head of Diageo Reserve GB, Nick Temperley, said: “Cîroc is leading the way for innovation in the luxury vodka category and responds to evolving consumer tastes.
“Cîroc Pink Grapefruit is a fantastic summer spirit and we’re confident it will perform well in the on and off-trade as it lends itself so well to simple long drinks as well as more complex serves. We’re delighted to launch this variant as an exclusive to the UK.”