Supporting beer sales in Scotland
Success in the off trade was more important than ever for beer brands last year, as Covid restrictions closed off other key routes to market.
Riding the summer wave into winter
Beer brands preparing to follow up on a season of sales growth with a strong winter performance
Jetting off with a case of beer
Italian lager brand Peroni Nastro Azzurro is offering consumers the chance to win a luxury trip to the Amalfi coast.
A bare bones lager
Beavertown Bones is a 4.4% ABV lager brewed with a focus on freshness. The new brew is available in 330ml cans. It is already on sale in the on trade and available through Beavertown’s website, priced at £2 per can.
Malibu brings people together
PERNOD Ricard has been encouraging consumers to get together as part of its latest campaign for coconut rum brand Malibu.
Running across social media platforms,...
A wine’s best friend
CANINE companionship is the inspiration behind Pernod Ricard’s latest Australian wine launch in the UK.
Dogs are front and centre on the packaging for Leaps...
Change of distributor
ITALIAN brand Seven Hills Gin has a new distributor in the UK.
Joining together for fun event
AS the country began to ease its way out of lockdown, with social distancing measures still in place, Absolut Vodka hosted a virtual music and comedy event.
Can offers lightweight solution
CIDER brand Magners has put its rosé variety – initially only available in bottles – into cans.
New crush in vodka market
THE latest launch from Smirnoff is a raspberry flavoured vodka.
Mental health on the agenda
ALCOHOL free spirit brand, Strykk, is supporting men’s mental health awareness with its Strykk up a conversation campaign.
Pass on tips for bigger gin sales
COCKTAIL recipes, mixer suggestions and other drink recommendations can all help retailers boost gin sales, according to Kintyre Gin.
Four Pack Two Drinks
MIXERS and tonics firm, Franklin & Sons, has put two of its ready-to-drink gin drinks in a four-pack.
In from the gold
Vodka brand JJ Whitley has launched a new gold filtered variety and has put it in a golden bottle.
Refreshed for the summer
Malibu has launched two new drinks aimed at the 18 to 24 age group.
Cans ready for a hot summer
Gin brand Bombay Sapphire has launched two new ready to drink expressions.
