Scottish seltzer rolls out
Hard seltzer brand Lilo has launched White Grape & Elderflower and Cranberry & Rosehip flavours, claimed to offer a low calorie less alcoholic alternative for health-conscious consumers
Advertising for more gin growth
Premium gin brand Whitley Neill has launched a new £1.4m advertising campaign for the run up to Christmas
Exclusive to independents
SHS Drinks has brought more fruit flavour to its WKD RTD range with a new SKU exclusive to independent retailers
Mulling things over
Jam Shed has relaunched its mulled wine campaign ahead of the festive season, with recipe neck tags on its Shiraz variant
Classic flavour in a new format
Kopparberg has continued its expansion into the spirits category with the launch of a new flavoured gin
Diageo launches new alcohol-free Guinness
Guinness has got in on the alcohol-free game with the launch of Guinness 0.0
Last Christmas for light
Christmas 2020 will be one of the last times consumers can pick up a ‘Coors Light’
Fruit flavour from Whitley
Two new flavours have joined the JJ Whitley Vodka range
Value focus for Beefeater
Pernod Ricard has put value front and centre with its latest Beefeater launch
Brewer set to eliminate 250 tonnes per year
Budweiser Brewing Group has taken a huge leap forward in reducing its use of single plastics
Alcohol free craft
Glasgow-based wholesaler JW Filshill has joined forces with British brewer Drynks Unlimited to launch the firm’s alcohol-free craft brews in Scotland
New look for cider range
Thatchers ciders have a new look, thanks to a packaging overhaul for the Somerset cider brand
Gin with a curious trick
Edinburgh distillery Old Curiosity has got into the festive spirit with the launch of a colour changing Christmas gin
Continental drinking
Campo Viejo is the subject of a new campaign focusing on all things Spanish
Spirited new can SKUs from Diageo
Diageo has expanded its range of RTDs with the roll out of two new premix cocktails
Pack hits back of the net
Budweiser has kicked off its Premier League Competition with an on-pack promotion to celebrate the return of top-flight football in England
