Value focus for Beefeater
Pernod Ricard has put value front and centre with its latest Beefeater launch
Brewer set to eliminate 250 tonnes per year
Budweiser Brewing Group has taken a huge leap forward in reducing its use of single plastics
Alcohol free craft
Glasgow-based wholesaler JW Filshill has joined forces with British brewer Drynks Unlimited to launch the firm’s alcohol-free craft brews in Scotland
Gin with a curious trick
Edinburgh distillery Old Curiosity has got into the festive spirit with the launch of a colour changing Christmas gin
New look for cider range
Thatchers ciders have a new look, thanks to a packaging overhaul for the Somerset cider brand
Continental drinking
Campo Viejo is the subject of a new campaign focusing on all things Spanish
Spirited new can SKUs from Diageo
Diageo has expanded its range of RTDs with the roll out of two new premix cocktails
Pack hits back of the net
Budweiser has kicked off its Premier League Competition with an on-pack promotion to celebrate the return of top-flight football in England
Cider maker seltzers
Aston Manor cider has entered the seltzer category with the launch of Sol Duc, a trio of low-calorie seltzers with an ABV of 5%
Lighter way to enjoy Tennent’s
Tennent's has been rolling out a new low ABV beer in a bid to attract health conscious consumers
Langs back with banana
Ian Macleod Distillers has revived the Langs Jamaican Rum brand in the UK
Sweet drams
Glenmorangie is offering whisky fans a sweet treat with its latest launch
Alcohol free from Tennent’s
Tennent’s has entered the zero alcohol category
Family first for cider ad
Thatchers cider has returned to TV screens with a new marketing campaign
Fit for a king
The GlenDronach Distillery has released a limited edition whisky to celebrate the launch of 20th Century Studios film The King’s Man
Adventurous with some wine
New Zealand wine brand Mud House is the subject of a new marketing campaign in the UK