Babycham is back

Brothers Drinks Co

BROTHERS Drinks has acquired Babycham from Accolade Wines, with plans to relaunch the brand this year.

Babycham was invented in 1953 by Francis Showering, a member of the Showering family who helped to start Brothers Drinks in Shepton Mallet in 1992. Brothers marked the return of Babycham to the fold by giving its Babycham statue a complete refurbishment.

Commenting on the acquisition, Matthew Showering said: “We are proud to welcome the Babycham brand back into our drinks portfolio and are already receiving extremely positive feedback on the decision by many who consider it a ‘sleeping giant’ within the drinks industry.”