Klopp’s approval
GERMAN beer brand Erdinger Weissbräu is back with a new advert featuring brand ambassador Jürgen Klopp.
Badger set on c-store expansion
BADGER Beers has the convenience sector in its sights, as the brewer targets growth for its Fropical Ferret IPA.
Uncorking marketing spend
PERNOD Ricard has put its weight behind wine brand Campo Viejo, through the return of its ‘Decanta La Vida’ campaign.
Beer sales are warming up
SCOTTISH consumers love an ice-cold beer on a warm summers day, but brew preferences have been evolving.
New look for Wild Turkey
WILD Turkey has some new plumage thanks to a bottle redesign for its 101 bourbon variant.
Bringing the party
Lambrini has launched its first major marketing campaign since it was acquired by Accolade Wines.
Rum brand treks over the Atlantic
PUERTO Rican rum distiller Destilleria Serrallés has its eyes on the UK spirits market.
Hunting a bargain
PMPs are performing well for German herbal liqueur brand Jägermeister.
Saddling up with digital campaign
Dark Horse has been riding onto Channel 4’s streaming platform as part of a new marketing push for the American wine brand.
Alcohol free Italy
ITALIAN beer brand Peroni Nastro Azzuro now has something to offer those looking to avoid or reduce alcohol consumption.
A new look for summer
KOPPARBERG has unveiled its summer look, as the brand rolls out a limited-edition label for peak cider season.
A high volume cider
BROTHERS Drinks Co will get back to its roots this summer, as the official cider of Glastonbury 2022.
Cider fresh from France
FRENCH cider brand Galipette Cidre has expanded its presence in the UK, with a new Waitrose listing.
Spending big on Thatchers
BLOOD Orange is the flavour of the day at Thatchers, as the cider brand throws marketing weight behind its latest piece of NPD.
A push for premium
MUCH has been made of premium and craft beer’s success, now a well-established subcategory in many Scottish convenience stores.
Relaxing with a can of cider
MAGNERS cider will help consumers unwind this summer, through the brand’s latest on-pack promotion.
