It’s a cat’s life for Nestle
If everybody wants to be a cat, then the latest Nestlé Purina campaign for Felix should hit the mark.
A century of waiting
Halewood Artisinal Spirits has released the first single malt whisky to be produced in Edinburgh for almost 100 years.
Slimming the Rubicon
Health is at the heart of the latest new format launch for the Rubicon brand.
St Patrick’s Day push
Pernod Ricard has launched a new Jameson Irish Whiskey campaign in time for St Patrick’s Day, on 17 March.
It’s a double for MOMA
MOMA has launched two new oat drink SKUs in Waitrose, with further listings in Ocado and Morrisons on the schedule.
Keeping cool with cocktails
General Mills’ Häagen-Dazs cocktail ice creams have returned to freezers, in time for summer.
Cash in on home offices
WORK from home orders may be a thing of the past, but for many, the pandemic has ended daily commuting for good.
Healthy options are set to surge
WHEN asked, the vast majority of British consumers say they want to make healthier choices.
An invitation to trade up
CONSUMERS may be feeling the pinch as inflationary pressure weighs down upon discretionary spending, but that doesn’t mean they will forego treats altogether.
Keep abreast of shift patterns
KEEP an eye on shoppers’ shift patterns to ensure strong food-to-go sales.
That was the message from Hannah Morter, manager for customer insight and category...
It’s sunshine in a bottle
SOFT drink brand Get More Vits is on a quest to support bone and muscle health.
The brand, which offers a range of vitamin fortified drinks, has been highlighting the importance of vitamin D in a healthy diet – particularly for consumers living in northern nations like Scotland.
Low-cal innovation
COCA-Cola Europacific Partners (CCEP) has expanded its low-calorie Monster Ultra range.
Office return drives gum growth
THE return of office working has had a positive impact on gum sales, according to Perfetti Van Melle, following a decline in performance under Covid restrictions.
Caramel returns to the chiller
FRIESLAND Campina has brought back its limited-edition Yazoo Choc Caramel flavour.
Snacking for charity
CHEESE snack Babybel is backing Comic Relief’s Red Nose Day campaign, through a new promotional pack.
Ambitious moves by Soda Folk
ADULT-focused soft drink brand Soda Folk is gearing up for growth in 2022.
