Global Brands sees value in off sales PMPs
Global Brands has grown its portfolio of PMPs in recent months to leverage the benefits of price-marked packaging
Scrumptious prize
Rugby fans could find themselves pitch side for one of the biggest rivalries in sport, thanks to a new on-pack promotion from Tennent’s Lager
Sustainability focus for frozen fish
Birds Eye has launched a new on-pack promotion to highlight its sustainable sourcing credentials
Putting Bucky on the barbie
Buckfast is now available in an entirely new format: barbecue sauce
More low cal indulgence
Low calorie cake bar brand Fibre One has a new flavour – Red Velvet
Hooch and chill
Hooch has been offering shoppers a slice of cinema magic at home as part of its ‘Movie On Us’ campaign
Beefeater goes purple
Pernod Ricard has added some more colour to the Beefeater gin range with the roll out of Beefeater Blackberry
Big prizes to be found
Budweiser has been offering shoppers the chance to win £250 or tickets to a Bud Light sponsored event through its ‘The Golden Can’ campaign
Passion for cocktails
Global Brands is getting all fired up over cocktails, with the extension of its Flare RTD brand
Euro win for coke
Coca-Cola will be the official non-alcoholic beverage sponsor for the UEFA Euro 2020 finals next summer
Joining forces for Halloween
Haribo has launched a new seasonal pack that brings two major brands together for the confectionery-led celebration
Cadbury is speechless for Age UK
Mondelez has launched a new campaign in support of Age UK
Are you baking this Christmas
Bakery supplier Aryzta Food Solutions has gotten into the festive spirit with the launch of its Christmas 2019 range
Fetching new look for chilled brand
Strathmore Foods has given its McIntosh of Strathmore range a packaging overhaul
Taste of Japan on television
This year is all about Japan for probiotic drink brand Yakult
Smooth shakes
Frozen self-serve milkshake brand F’Real has expanded its UK offer with the launch of F’Real Smoothie
