Corona toasts nature
The natural world is the focus of a new campaign from beer brand Corona
Alcohol-free gin on the go
Diageo is shaking up its low and no offering with the launch of an RTD can format for it’s low and no spirit drink Gordon’s 0.0%
New gin turns up the heat
Spice and the warm colours of a sunset are the inspiration behind Bombay Sapphire’s latest limited edition release
Campaign is up to scratch
Tayto is hoping to bring consumers back to its Mr Porky brand through the launch of its largest ever advertising campaign
Millions of biscuits
Border Biscuits has reached a confectionery milestone as more consumers indulge on sweet treats at home
Sharing the secret to success
A sharing focus is the key to big night in success, according to Jo Sinisgalli, senior brand manager for gifting at Mars Wrigley
Crisps and snacks make a night in
At the height of Covid-19 restrictions, the big night in was a key weapon in the fight against boredom, and habits developed during the pandemic look set to continue, according to crisp and snack brands
PMPS help key categories thrive
When it comes to crisps, PMPs prove popular with consumers, but not all price-marks are created equal and the £1 point in particular is worth stocking in high volume, according to manufacturers
PMPs put shoppers in good spirits
Retailers should not overlook PMPs in their off sales area, if they’re looking to drive incremental sales and build trust with customers
PMPs for tea
Tightening household budgets mean value for money has become “increasingly important” to shoppers, making PMPs a powerful tool for driving tea sales
PMPs signal value in the soft drinks chiller
The drinks chiller is home to some of the most competitive square footage in convenience retailing, with a huge variety of brands, flavours and pack formats vying for shoppers’ attention
Fruit flavour from Rubicon
AG Barr has added some more fruity flavour to its arsenal in time for the summer months, with the launch of new Rubicon Raspberry & Pineapple Sparkling and Rubicon Spring Pineapple Passion
Bargains for pet owners
When it comes to their pets, cat and dog lovers want the very best, but that doesn’t mean they’re not price conscious
New look for frozen pizza pack
Goodfella's packaging has been given a facelift across its entire portfolio – including PMPs – bringing packs in line with the brand’s ‘Made With Respect’ message
Adding value to crisp PMPs
Pepsico has beefed up the value of its PMP range by adding an extra 20% to its Walkers price-marked packs
Value rollout for Dr. Oetker
DR. OETKER has expanded its Chicago Town PMP range with the addition of two new packs to its portfolio
