Campaign is up to scratch

Tayto targets lapsed consumers

The campaign launched in April, running across TV, radio, and digital channels, as well as outdoor advertising sites

TAYTO is hoping to bring consumers back to its Mr Porky brand through the launch of its largest ever advertising campaign.

Running now, the six-week long ‘There’s no matching a scratching’ campaign aims to communicate the unique appeal of the brand to consumers through a variety of different mediums.

Activity includes national radio coverage through a partnership with sports radio station TalkSport, as well as a regional campaign targeted at consumers in the Midlands area and across outdoor, radio, and digital channels.

The campaign aims to introduce more consumers to the Mr Porky brand and the wider pork snacks category.

Matt Smith, marketing director at Tayto Group, said: “The ‘There’s no matching a scratching’ campaign runs from the 16th April for six weeks and hero’s pork scratchings’ unique appeal and how other snacks just don’t come up to scratch.

“This investment in pork scratchings advertising is unprecedented and could only be delivered by Mr Porky – the category leader.”