GOODFELLA’S packaging has been given a facelift across its entire portfolio – including PMPs – bringing packs in line with the brand’s ‘Made With Respect’ message.
The tagline now appears on packs in a block-design, accompanied by new product images which the brand expects will improve standout on shelf.
The packaging revamp comes as Goodfella’s seeks to retain new consumers picked up during Covid-19 restrictions.
Kantar figures for symbol independents, covering the year to 21 March, revealed frozen pizza sales were up 24.8% year-on-year within the channel.
Nicola Bates, senior brand manager at Goodfella’s, said: “Our Italian-American heritage is at the heart of our brand and pizza, so we wanted to ensure this is reflected across our packaging.
“The roll-out of our new packs will help to boost visibility of our portfolio on shelf, making it easier for shoppers to identify our products as they shop in the frozen aisle.”
• Goodfella’s is owned by Nomad Foods Ltd. The range includes Pizza Pockets, Loaded Deep Pan, Stonebaked Thin, Vegan, Gluten Free, and Takeaway Classic.