The spirit of innovation
Gin ain’t what it used to be and consumer demand has led to distilleries across the land getting creative with botanicals, flavours and formats.
Cocktails without the hassle
Manchester Drinks has launched a new range of frozen cocktail pouches.
Health focus in the chiller
Student dietary clichés have not aged so well, with today’s young adults swapping kebabs for ketogenic dinners and cheap pints for protein powder.
Fountain’s festival push
Hard Seltzer brand Fountain has been turning up the volume on its marketing activities, through a summer tour of UK music festivals.
Strawberry gin forever
In the increasingly busy flavoured gin category, strawberry reigns supreme according to a poll of UK consumers.
Rum brand rolls out RTD cans
Dead Man’s Fingers has entered the ready to drink category with the launch of a new canned range.
NPD taps into current trends
For many students leaving home, cooking dinner all by themselves could be one of the most daunting tasks of the academic year.
Value on the pack
Starting university can be an expensive prospect at the best of times, but as the cost-of-living crisis bites, this year’s new students will likely be seeking value wherever they can find it.
Rubicon rides the wave
RUBICON Raw is ready to make waves with consumers thanks to a new £2 million marketing investment in the brand.
Hydrating with the heroes
Actiph Water has brought some star power to its packaging through a new superhero team-up.
Beyond the pandemic
The only way appears to be up for soft drinks in Scottish c-stores at the moment, with trends aligning to create fertile soil for sales growth.
Craft focus at the fixture
Retailers that don’t build a dedicated display for craft soft drinks could miss out on a significant growth opportunity, according to challenger brand Soda Folk.
Diet Coke celebrates 40th birthday in style
SUPERMODEL Kate Moss has brought her creative talent to Diet Coke for the launch of a new marketing campaign for the brand.
Cooking with Hamlyns
Porridge brand Hamlyns has teamed up with Scottish cookery writer Liz Ashworth to create cost-effective recipes for consumers.
Celebrating quality food and drink
SCOTLAND Food & Drink has unveiled the shortlist for its Excellence Awards, recognising outstanding producers from across the nation.
Distinctive papers
Imperial Tobacco has rolled out a new range of limited-edition papers for its Gold Leaf pouches.
