IMPERIAL Tobacco has rolled out a new range of limited-edition papers for its Gold Leaf pouches.
Launched last month, the new collection of limited-edition papers can be found in Gold Leaf 30g and 50g pouches until the end of September.
The limited-edition range includes four distinctive designs which will be rotated throughout the run.
Tom Gully, head of consumers marketing UK&I at Imperial Tobacco, said: “As the cost of living crisis takes hold of households nationwide, the economy price sector is the driving force behind sales within the roll your own (RYO) category, accounting for 56% share of sales and growing at 5% year-on-year.
“Offering top quality products at affordable prices that allows retailers to cater for their customers’ needs remains a priority for our business. Through this latest launch, we’re providing the same great value and high quality Gold Leaf blend, with the addition of these engaging new limited-edition designs.
“In recent years, we’ve found these limited edition papers have become highly sought after as collectables by RYO customers, so we’d recommend retailers stock up on the new limited edition Gold Leaf pouches as soon as they launch to take advantage of the additional sales while stocks last.”