Slashing plastic from packs

ALLIED Bakers is trialling a new bread bag made from 30% advanced recycled content across its Kingsmill 50/50 No Crusts range.
Golden Wonder smoked bacon and spring & onion

The round pound wins

Shoppers continue to love the round pound and Matt Smith, marketing director for Tayto Group, reckons the format will play an important role this Christmas.

Smokehead all in a twist

SMOKEHEAD has spun out a new limited-edition expression, with the launch Twisted Stout. Tasting notes for the Smokehead Twisted Stout describe a dram that packs...
Weetabix Packaging

Ambitious plans for cereal brands

WEETABIX plans to throw its weight behind its most prominent brands this year, with on-pack campaigns, a significant marketing investment and NPD all on the slate for 2022.
Rubicon Spring

Slimming the Rubicon

Health is at the heart of the latest new format launch for the Rubicon brand.
New Daim and Twirl Orange shell eggs

Mondelez ready for spring push

Convenience retailers who get their range right can expect to crack on with strong confectionery sales this Easter, according to Mondelez International.
Butter and cheese packs

Spreading growth across the chiller

Dairy brands see potential in convenience

A high volume cider

BROTHERS Drinks Co will get back to its roots this summer, as the official cider of Glastonbury 2022.
Edinburgh Gin

Gin set for take off

Edinburgh Gin is ready to take flight, thanks to a new airline partnership.
Ultra Dark Fruits

Cider brand plays the goat

HEINEKEN UK has rolled out its biggest marketing campaign for Strongbow Dark Fruits to date.
Crocodile Diamonte new packaging

Reptilian pack design

FRENCH winery Joseph Castan has taken inspiration from the history books for its latest wine launch.
plant-based Petits Filous

Pushing on with plant based

YOPLAIT has been focusing on plant-based innovation, as the brand expands it dairy-free offer in response to growing demand.
Kenco’s Latte range

Barista coffee in the kitchen

Consumers are spoilt for choice when they head to high street coffee shops, but that’s also increasingly true at home.
Actiph Thor promotion

Hydrating with the heroes

Actiph Water has brought some star power to its packaging through a new superhero team-up.
Burts popcorn

Popping onto store shelves

BURTS Snacks has popped out a new range under its Burts brand.
Monster energy cans

American Monster

Two new Monster variants are bound for UK shores, following success in the USA.