Cider brand plays the goat
HEINEKEN UK has rolled out its biggest marketing campaign for Strongbow Dark Fruits to date.
Reptilian pack design
FRENCH winery Joseph Castan has taken inspiration from the history books for its latest wine launch.
Pushing on with plant based
YOPLAIT has been focusing on plant-based innovation, as the brand expands it dairy-free offer in response to growing demand.
Barista coffee in the kitchen
Consumers are spoilt for choice when they head to high street coffee shops, but that’s also increasingly true at home.
Hydrating with the heroes
Actiph Water has brought some star power to its packaging through a new superhero team-up.
Popping onto store shelves
BURTS Snacks has popped out a new range under its Burts brand.
American Monster
Two new Monster variants are bound for UK shores, following success in the USA.
It’s a bread and butter purchase
Hovis has been on a roll across the impulse channel this year as the firm remains in top position.
Alternative choices for the display
Showing off your vegan credentials can help sales, says dairy-free alternative brand Pure.
Blend with the future
Ian McLeod Distillers (IMD) has launched a new blended Scotch whisky in partnership with Heriot-Watt University.
Box clever over confectionery
Premium boxed confectionery is key to driving sales for retailers, says Ferrero.
Gifting to suit every demand
Opportunities for chocolate gifting are in high demand during the first quarter of the year.
Minty fresh comeback
Friesland Campina brings back a fan favourite flavour for its Yazoo brand of flavoured milk.
Diet Coke competition brings getaway prizes
Coca-Cola Europacific Partners is giving consumers the chance to win a Kate Moss recommended countryside getaway in its latest competition for Diet Coke.
Absolut takes on the classics
Pernod Ricard aims to bring a premium taste to canned cocktail options with three new variants under the Absolut vodka brand.
Add value to keep them coming back
SHOPPERS tend to stock up on milk as part of their regular supermarket shop, which cuts down on the need to buy it as...
