Klopp’s got the hops
ERDINGER Weissbräu has signed Liverpool FC manager Jürgen Klopp as brand ambassador for the Bavarian brewery
Galloway on the TV
Scottish cheddar brand Galloway has been appearing on STV as part of a new sponsorship campaign
A racey promotion
Monster Energy is the subject of a new promotion giving gaming enthusiasts the chance to win a Monster-branded racing simulator.
Lockdown leads to big gains for category
Home is where the snacks are
Adding some sparkle
Ribena is getting the sparkle treatment with the latest roll out from Suntory Beverage & Foods (formerly Lucozade Ribena Suntory)
Seasonal fruit flavour
Orange is the flavour of the moment at Mars Wrigley, with the firm unveiling a range of chocolate SKUs with a citrus twist.
Smooth vegan NPD
Vegan confectionery brand Nomo has added a new free from Hazelnut alternative to its portfolio
Sunshine range
SOFT drinks company Nichols PLC has turned the spotlight on health and flavour with the relaunch of Vimto’s core squash range – in time for the summer months.
PMPs signal value in the soft drinks chiller
The drinks chiller is home to some of the most competitive square footage in convenience retailing, with a huge variety of brands, flavours and pack formats vying for shoppers’ attention
Olympics fitness plan
Inspiring families to get active together is at the heart of an Olympics promotion from Yoplait Kids
Three new flavours from Golden Wonder
TAYTO is getting ready to beef up its Golden Wonder range with the launch of three new premium flavours in September.
Available exclusively in £1...
Dog food that’s fit for a king
MARS Petcare has expanded its Cesar dog food offer, with the addition of a new health-focused range.
Mixing it up with ginger
REFRESCO has been mixing things up with the launch of two new ginger ale packs.
Everyone at the table
MARS Food has unveiled its first UK marketing campaign for the Ben’s Original’s brand.
The ‘Everyone’s Original’ campaign – the first since the brand changed...
Store branding for coffee to go
IF sourcing a convenient way to offer 24-hour barista quality coffee is the problem, then Ueshima Coffee Company (UCC) reckons it has the solution.
The...
Ritter testing the waters
Last month saw German chocolate brand Ritter Sport trial its new Vegan Without Moo bar in the UK for the first time.
