Quick warm crunch
TV advertising and in-store promotion are being used to support the launch of three new granola formats by Quaker Oats.
Quoting Kantar Worldpanel figures, Quaker...
Yakult has a Peach of a new launch
Gut health drinks brand Yakult is set to launch a new fruity flavour in its range with the addition of its new Yakult Plus Peach variant.
Tangerine releases Halloween specials
Tangerine Confectionery, the creator of a wide range of retro confectionery brands is introducing two special editions for the seasonal Halloween market.
Sweet Champions Halloween...
Surf washes up a new look
Laundry detergent brand Surf has unveiled its new "Joy-Infused" rebrand for its liquid and capsule range, complete with new mood-boosting scents.
Squeeze the sugar away
SOFT drinks manufacturer CBL Drinks has reformulated its Fruit Squeeze range of flavoured drinks, leaving the sugar out.
The range, which previously contained sugar,...
Funkin goes Deluxe on Dessert Cocktails
Funkin Cocktails is set to bring the decadent cocktail options of the bar to the home with the launch of its new Deluxe Dessert Cocktails range.
Still a time to innovate
WITH major changes likely but still being challenged Britain’s tobacco giants are pursuing a twin-track marketing and advisory strategy with their retailer customers.
Both Imperial...
Swizzels rolls out Christmas Squashies
Swizzels has launched its first-ever Christmas-themed pack for its Squashies brand with the new Naughty & Nice sweets to drive up sales this festive season.
Nakd claims it’s dressing up the category
REFERRING to a Mintel snacking report, Nakd says 40% of consumers are switching to healthier snacks.
It also reports that with sales amounting to £31m...
Vault City rolls out Last Christmas Wham sour
Edinburgh-based sour beer brewery Vault City has rolled out a festive brew inspired by a duo of 80s favourites with its Last Christmas sour beer.
Polo goes strong and free
NESTLÉ Confectionery is adding to its Polo mints range by introducing another sugar-free line. New Polo Sugar Free Extra Strong (RRP 50p) is available...
Ben & Jerry’s launches a Rhapsody of flavour options
Ice cream brand Ben & Jerry's has announced the return of its Bohemian Raspberry flavour in partnership with UK rock band Queen, alongside a new Sundae option.
Ready for take-off
THE Golden Wonder crisp range is to be relaunched by brand owner Tayto with reformulated flavours and new packaging. And the brand will be...
Doritos goes square for new Minecraft movie promotion
Tortilla chips brand Dortios has teamed up with A Minecraft Movie with a new on-pack prize giveaway along with two new character-inspired flavours.
New look for the winter
OATMEAL and porridge brand Hamlyns has put on a new coat with a winter packaging makeover that is being launched with a special promotion.
Hamlyns...
KitKat pairs up with Nescafé for new Mocha flavour
Confectionery firm Nestlé has unveiled its latest brand collaboration between KitKat and Nescafé with the new KitKat Nescafé Mocha Flavour biscuits.
