Healthier hydration for kids
Becky Unwin, senior brand manager at Vimto Soft Drinks, reckons the brand has just the solution for the new term in the shape of Vimto Minis.
Value is crucial for pet owners, says Feedwell
Feedwell reckons that more pet owners are becoming savvy to cost savings and that retailers should cater further to this with larger pack formats.
Some like it hot
THE Friday night Ruby Murray, the Sunday evening spring rolls in front of the telly... fine Scottish traditions that have been enjoyed by generations....
WKD gears up for massive 30th anniversary year
RTD brand WKD is entering into the new year with a massive investment from parent company SHS Drinks for its 30th anniversary year.
Star turn for beer brand
CATALAN lager brand Estrella Damm has launched its 2018 marketing campaign by bringing a bit of Game of Thrones magic to the shores of the Mediterranean.
Starbucks unveils new pistachio coffee RTD
Chilled coffee brand Starbucks has unveiled a new pistachio flavour for its Summer Escape Chilled Coffee and a vibrant new look for the Sip of Joy drink.
Edinburgh’s message for UK
EDINBURGH Gin has launched its first national advertising campaign
Peroni 0.0% expands alcohol free range with flavoured offer
Italian beer brand Peroni Nastro Azzurro has expanded on its alcohol-free 0.0% range with the its Limone di Sicilia and Arancia Rossa flavoured beers.
A fair bit of charity aid
Yazoo has donated 33,000 bottles of its flavoured milk to 15 FareShare depots in 2018 .
Glen Moray beckons temptation with Forbidden Fruit launch
Speyside whisky brand Glen Moray has unveiled its latest temptation to the off-trade with the launch of its Calvados Cask-aged Forbidden Fruits dram.
CCEP rolls out first on-pack promo for Jack Daniel’s & Coca-Cola
CCEP has announced its first ever on-pack promotion for the Jack Daniel's & Coca-Cola RTD range, offering shoppers the chance to win Wembley Stadium tickets.
Agree or get it free
HOME BAKING firm Dr. Oetker is so confident in its new icing that it has offered a money back guarantee if consumers don’t like the taste
Oreo Challenge offers the chance to win £10k holiday
Biscuit brand Oreo has unveiled its new Oreo Challenge offering consumers the chance to win massive prizes based on its 'Twist, Lick, Dunk' ritual.
Guinness sponsors Six Nations
The tournament will be known as the Guinness Six Nations from this year
Aero takes to the runway with new Pistachio flavour
Chocolate brand Aero has launched a new Pistachio flavour to its range alongside a new collaboration with upcoming film The Devil Wears Prada 2.
Big breakfast is a cereal killer
Breakfast continues to grow, with innovative options gaining ground
