Pack shots of PWR-BRU Dynamo Fruit Punch cans.

Power up energy sales with new PWR-BRU flavour

Scottish energy drinks brand PWR-BRU is set to bring some extra power to retailers this summer with the rollout of its new Dynamo Fruit Punch flavour.

Free to be sweet

Fruitella has launched two completely sugar-free products, Fruit Foams and Fruit Gums. Brand manager Matthew Navier said: “Data shows that 92% of consumers are actively...
Pack shot of Menabrea four pack of cans.

Menabrea launches new can format

Premium Italian lager brand Menbrea has launched into the canned format for the first time, aiming to provide consumers with more convenience this summer.

One billion in sales for FTG

Research firm finds category in rude health THE food-to-go market has broken the £1bn barrier according to the latest figures from Kantar Worldpanel, with shoppers...
Pack shots of Tassimo Cadbury Hot Chocolate range including Classic, Orange and Caramel variants.

Tassimo Cadbury range made HFSS compliant

Coffee pods brand Tassimo has reformulated its Cadbury Hot Chocolate range to make the variants compliant with English HFSS rules.
Seabrook 100g PMPs

Sharing in success

SEABROOK crisps is hoping to tap into demand for larger pack sizes with its PMP portfolio
A bar of Refreshers Tropical lies on an orange floor and wall with sunglasses next to it and the shadow a palm tree behind it.

Swizzels celebrates 70 years of Refreshers with new Tropical flavour

British confectionery firm Swizzels has marked the 70th anniversary of its Refrehsers brand with the creation of the new Tropical Flavour Chew bar.

A spirited beer promotion

MUSIC festivals are at the heart of the latest on-pack promotion for tequila-flavoured beer brand Desperados. The on-pack promotion highlights the brand’s sponsorship of three...
Pack shots of Leerdammer Original Spreadable cheese.

Leerdammer launches first spreadable cheese

Dairy firm Lactalis UK & Ireland has announced the launch of its new Leerdammer Original Spreadable format, aiming to highlight the versatility of the brand.

Label values

WELSH cheese brand Snowdonia has re-packaged its range to reflect authenticity, quality and Welsh tradition.
Bottles of Highland Spring flavours water at a picnic with food spilled out onto a patch of grass.

Embracing hydration with expanded flavoured range from Highland Spring

Trio of Highland Spring Flavoured Water drinks roll out across independent retail, convenience and wholesale sectors in the UK.

Creating bags more variety

THE snacking category rarely sits still for long. And this month sees a rush of new and renewed crisps, nuts and other snacks making their way onto shelves.
Get mysterious with Chupa Chups and its Halloween Stranger Things launch

Get mysterious with Chupa Chups and its Stranger Things linkup

Get mysterious with Chupa Chups and its Stranger Things linkup

Spreading grocery spend

Grocery went through something of a revival in convenience last year, and Lotus Biscoff reckons Pancake Tuesday offers a chance to further drive sales of pantry staples
Sophie Ellis Bextor sits at a table holding an Espresso Martini cocktail in a Tia Maria branded glass. There is also a bottle of Tia Maria on the table.

Sophie Ellis Bextor teams up with Tia Maria for new on-pack promo

Coffee liqueur brand Tia Maria has launched a new on-pack promotion with pop star Sophie Ellis-Bextor with the chance to win an exclusive cocktail shaker.
Yazoo 1L strawberry

Big bottle marked up

FLAVOURED milk drink Yazoo has introduced a 1L PMP for its core flavours