NPD galore for whisky giant
Glasgow-based spirits producer Whyte and Mackay has bolstered its premium portfolio with the launch of a new premium blend and a facelift for an old favourite .
CCEP rolls out first on-pack promo for Jack Daniel’s & Coca-Cola
CCEP has announced its first ever on-pack promotion for the Jack Daniel's & Coca-Cola RTD range, offering shoppers the chance to win Wembley Stadium tickets.
Agree or get it free
HOME BAKING firm Dr. Oetker is so confident in its new icing that it has offered a money back guarantee if consumers don’t like the taste
Oreo Challenge offers the chance to win £10k holiday
Biscuit brand Oreo has unveiled its new Oreo Challenge offering consumers the chance to win massive prizes based on its 'Twist, Lick, Dunk' ritual.
Guinness sponsors Six Nations
The tournament will be known as the Guinness Six Nations from this year
Aero takes to the runway with new Pistachio flavour
Chocolate brand Aero has launched a new Pistachio flavour to its range alongside a new collaboration with upcoming film The Devil Wears Prada 2.
Big breakfast is a cereal killer
Breakfast continues to grow, with innovative options gaining ground
LU expands biscuits range with Chocolat Noir
French premium biscuit brand LU has introduced a new dark chocolate variant to the range with the new LU Le Petit Chocolat Noir packs.
Incremental opportunity
Crediton Dairy say their Arctic Iced Coffee is well placed to complement food to go .
Premium at home
With instant coffee no longer quite cutting it for some, more of us are looking to create a premium ‘coffee shop moment’ while at home
A £25m brand ruffreshment
BUTCHER’S Pet Care has launched its first advertising campaign in five years, as it embarks on a £25m rejuvenation of the brand.
To potatoes and beyond
Albert Bartlett potatoes has teamed up with Disney and Pixar to create a UK wide on-pack promotion .
A big campaign for the beautiful game
CCEP launches on-pack football promotion .
Self serving focus brings in margin
Nisa showcases new developments for symbol retailers at its annual exhibition in the spring .
Busy lifestyles support snacks
Brands ready to make the most of on-the-go demand
Beefing up with brand new jerky
Peperami has launched two new ‘Tender Jerky’ products
