Walkers brings a saucy release with new BBQ flavour crisps
Savoury snacks brand Walkers is set to respond to a rising consumer demand in flavour options with the launch of its new Smokin' BBQ Sauce variant.
Caramac launches new sharing bag
Nestlé Confectionery has unveiled a new launch for Caramac which heralds a move away from a bar format for the first time in its...
Cointreau enters the cocktail RTD market
Premium orange liqueur brand Cointreau has entered the RTD market with the launch of its new Cocktail Twists range, bringing a twist to some classic serves.
Crumpets in giant leap
WARBURTONS reckons it’s taking a giant leap to grow sales of bakery products with its latest launch.
Warburtons Giant Crumpets come in packs of two...
Christmas packs on the Ritz
Savoury biscuit brand Ritz has unveiled its new festive limited-edition packs for the Christmas period this year, offering shoppers a chance to bag £10k.
New tastes to mix mints
BRITONS spend £145.8m a year on mints but 70% of buyers only buy one mint variant according to Trebor brand owner Mondelez International. The...
Häagen-Dazs unveils Christmas ice cream editions
Ice cream brand Häagen-Dazs has unveiled two new variants for its Limited Edition Festive Collection with Red Velvet Cheesecake and Mint Chocolate.
The case for cash control
SAVOURY snack giant Walkers has introduced a reduced case size for its core range.
The new 32 case format, replacing the 48-pack case, is available...
Red Bull Zero picks up on health trend
Energy drinks brand Red Bull has expanded on its healthy drinks offer with the launch of Red Bull Zero, offering consumers a zero calorie variant.
Bagging a big night in bonus
THE big night in is big and getting bigger, says brand-owning giant Mondelez International.
Quoting Nielsen statistics, Mondelez trade communications manager Susan Nash said: “Evening...
Extra Refreshers launches new PMP packs
Mars Wrigley is set to bring extra refreshment to the gum category across convenience with the launch of two new PMP formats across the brand.
Fabulous film promotion
PREMIER Foods is using a big British summer movie to promote its Cadbury Amaze Bites over the coming months.
The tie-in with Absolutely Fabulous: The...
Monster Energy builds a fruity offer with new Juiced flavour
Soft drinks giant Coca-Cola Europacific Partners is set to bring a punch of tropical flavours to Monster Energy with the new Monster Juiced Rio Punch flavour.
Popcorn Kitchen brings a multi-texture snacks treat
Snacks brand Popcorn Kitchen has delivered a new multi-textured snacking experience with its new pop-at-home Jelly Beans Popcorn Kit.
Breakthrough oats
QUAKER Oats has added two gluten-free variants to its range.
The introduction of a gluten-free range coincides with a packaging redesign for the entire...
New Alpen mascot campaign to target adult consumers
Muesli brand unveils new major consumer campaign
MUESLI brand Alpen has kicked off a new major consumer marketing campaign, complete with a new brand mascot.
Dubbed...
