A billboard of the Batchelors rebrand featuring its Super Noodles brand.

Batchelors unveils rebrand across its entire portfolio

Easy meals brand Batchelors has unveiled a complete rebrand across its portfolio including Super Noodles, Cup A Soup and Pasta N Sauce.
Birds Eye sweet potato waffles

New frozen range is waffly good

Birds Eye Sweet Potato Waffles are a blend of lightly-seasoned sweet potato and potato mash, that retain the recognisable grid shape of the original waffle
Pack shot of Madrí Excepcional Zero 440ml can with a four pack.

Madrí Excepcional 0.0% unveils new canned format

Premium lager brand Madrí Excepcional 0.0% has unveiled its new canned format in a bid to build up accessible, convenient options in the sector.

Fineapple fruit pots

The firm’s two on-the-go fruit snacking ranges provide one portion of the recommended five-a-day per pot
Pack shots of Blu Bar Pods Sour Berry and Blu Bar Kit Sour Berry.

Blu Bar vapes add new Sour Berry flavour

Nicotine products firm Imperial Brands has announced the addition of a new flavour to the range with its new Sour Berry variant, bringing to a total of 17 flavours.

Bowled over

Nestle has released a new cereal format set to make life even easier for busy consumers .
Pack shot of Kerrygold Cream Cheese.

Kerrygold grows in dairy category with new Cream Cheese

Irish butter brand Kerrygold has introduced a new Cream Cheese variant to its line-up marking a move into a new dairy sub-category for the brand.
Boe Gin bottle

A gin with a bit of passion

Stirling-based gin producer Boë Gin has released a new tropical-inspired gin just in time for summer
Packs of XQS The Menthol, The Peppermint and The Spearmint sit in a snowy field with mint leaves around them.

XQS introduces new mint nicotine pouch range

STG UK has unveiled its XQS Mint range, with four new SKUs offering consumers greater choice in flavour as well as nicotine strength levels.
Camden week nite any day lager low ABV

Weeknight warrior

SHOPPERS looking for a craft beer that won’t knock your socks off could be in luck as Camden Town Brewery has launched a new lower ABV brew.
American functional drinks brand Poppi has been announced as the official soft drinks partner for the new series of Love Island UK as it plans to grow its retail base on this side of the pond.

Poppi couples up with Love Island

American soft drinks brand Poppi is partnering with hit reality TV show Love Island as it looks to build awareness with younger shoppers and expand its UK retail presence.
new-irn-bru-energy-drinks

An Irngetic new release – Irn-Bru Energy is here

The Scottish soft drinks market is set for a major shake-up after AG Barr announced the launch of Irn-Bru Energy
Pack shots of McVitie's Jaffa Cookies.

McVitie’s unveils new Jaffa Cookies range

Snacks firm pladis has unveiled its new McVitie's Jaffa Cookies packs to deliver a new indulgence for the household staple brand.
proper-chips

Proper exciting

Moving outside of popcorn for the first time, Propercorn (now known as Proper) has released a new range of crisps .
Pack shots of Barratt Sweet Shop Sweet Bananaaaaa and Barratt Sweet Shop Fizzy Bananaaaaa.

Barratt teams up with Universal on new Minions movie

British confectionery firm Valeo Foods UK has unveiled a new collaboration with the Minions film franchise across its Barratt Sweet Shop and Poppets! brands.
snapple-campaign

Snappy new pack

AG Barr has revealed a brand new look for its premium US juice drinks brand Snapple