Quick warm crunch

TV advertising and in-store promotion are being used to support the launch of three new granola formats by Quaker Oats. Quoting Kantar Worldpanel figures, Quaker...
Promotional image of Yakult Plus Peach with a bottle of the drink surrounded by the liquid.

Yakult has a Peach of a new launch

Gut health drinks brand Yakult is set to launch a new fruity flavour in its range with the addition of its new Yakult Plus Peach variant.

Tangerine releases Halloween specials

Tangerine Confectionery, the creator of a wide range of retro confectionery brands is introducing two special editions for the seasonal Halloween market. Sweet Champions Halloween...
Promotional image of the Surf laundry detergent rebrand, with pack shots of the products against a pink background that has flowers. The text reads 'clean with joy infused fragrance'.

Surf washes up a new look

Laundry detergent brand Surf has unveiled its new "Joy-Infused" rebrand for its liquid and capsule range, complete with new mood-boosting scents.

Squeeze the sugar away

SOFT drinks manufacturer CBL Drinks has reformulated its Fruit Squeeze range of flavoured drinks, leaving the sugar out. The range, which previously contained sugar,...
Promotional image of Funkin Cocktails Dessert Cocktails including its Chocolate Espresso Martini and Black Forest Gateau bottles against dark backgrounds.

Funkin goes Deluxe on Dessert Cocktails

Funkin Cocktails is set to bring the decadent cocktail options of the bar to the home with the launch of its new Deluxe Dessert Cocktails range.

Still a time to innovate

WITH major changes likely but still being challenged Britain’s tobacco giants are pursuing a twin-track marketing and advisory strategy with their retailer customers. Both Imperial...
Packets of Swizzels Squashies Naughty & Nice sit against a red and green backdrop with the sweets scattered across the table.

Swizzels rolls out Christmas Squashies

Swizzels has launched its first-ever Christmas-themed pack for its Squashies brand with the new Naughty & Nice sweets to drive up sales this festive season.

Nakd claims it’s dressing up the category

REFERRING to a Mintel snacking report, Nakd  says 40% of consumers are switching to healthier snacks. It also reports that with sales amounting to £31m...

Vault City rolls out Last Christmas Wham sour

Edinburgh-based sour beer brewery Vault City has rolled out a festive brew inspired by a duo of 80s favourites with its Last Christmas sour beer.
Polo

Polo goes strong and free

NESTLÉ Confectionery is adding to its Polo mints range by introducing another sugar-free line. New Polo Sugar Free Extra Strong (RRP 50p) is available...
Pack shots of Ben & Jerry's Sundae Brookies & Cream and Ben & Jerry's Non-Dairy Bohemian Raspberry with branding from the band Queen on the lid.

Ben & Jerry’s launches a Rhapsody of flavour options

Ice cream brand Ben & Jerry's has announced the return of its Bohemian Raspberry flavour in partnership with UK rock band Queen, alongside a new Sundae option.
Golden Wonder

Ready for take-off

THE Golden Wonder crisp range is to be relaunched by brand owner Tayto with reformulated flavours and new packaging. And the brand will be...
Pack shots of Doritos A Minecraft Movie promotion with the Ghast BBQ flavour, Chilli Heatwave and Creeper Vinegar.

Doritos goes square for new Minecraft movie promotion

Tortilla chips brand Dortios has teamed up with A Minecraft Movie with a new on-pack prize giveaway along with two new character-inspired flavours.

New look for the winter

OATMEAL and porridge brand Hamlyns has put on a new coat with a winter packaging makeover that is being launched with a special promotion. Hamlyns...
A multipack of KitKat Nescafé Mocha Flavour biscuits sit on a wooden table.

KitKat pairs up with Nescafé for new Mocha flavour

Confectionery firm Nestlé has unveiled its latest brand collaboration between KitKat and Nescafé with the new KitKat Nescafé Mocha Flavour biscuits.