Snacking for charity
CHEESE snack Babybel is backing Comic Relief’s Red Nose Day campaign, through a new promotional pack.
Porridge brand racing ahead
Social media helps fuel breakfast growth
Something for the kids
THE big night in is more than an incremental sales driver for off sales – it’s an opportunity to snap up soft drinks sales as well.
Dining out with crisps
Pepsico has expanded its Walkers Taste Icons range of limited edition crisps.
Something to chew on
Mentos has branched out with the launch of a new chewing gum range.
Better for you on the way up
Health focus helps subcategory
Spending big on cheese
Cheese brand Seriously is set to benefit from a £2m marketing spend
Cool filter for Imperial brands
Imperial Tobacco has launched two new crush variants aimed at existing adult smokers who smoked crushballs before the menthol ban came into force.
Sustainable vegetables
Frozen brand Birds Eye has bolstered its environmental credentials by introducing new recyclable packaging across its Natural Vegetable products
Spuds shed plastic
Packaging changes at Scotty Brand have resulted in a reduction of almost 27 tonnes of plastic in the last year
Race to the finish line
Consumers can win a track experience with The Stig as part of a new promotion from Burton’s Biscuits
Cocktail cans are hitting the spot
CONSUMER habits that emerged during the pandemic have helped to drive sales for RTD brands, but now retailers will be looking to consolidate those gains in the post-lockdown landscape.
Go ape with Bear
Kids snack brand Bear has teamed up with outdoor adventure company Go Ape for its latest on-pack promotion.
Snacking on the way back
The lifting of social distancing requirements this summer should see the return of on-the-go snack sales opportunities, according to Nutella owner Ferrero
A meat lovers’ pie
THE latest launch from frozen pizza brand Chicago Town is all about the meat.
The new Chicago Town Tomato Stuffed Crust Takeaway Magnificent Meat Feast...
Sharing at Christmas
COCA-Cola’s holiday trucks are packing something extra this year, thanks to the latest on-pack promotion from Coca-Cola Europacific Partners’ (CCEP).
