The best medicine

The correlation between laughter and pain tolerance is being explored by a new campaign by Panadol
Tyrells crisps

On air with Tyrrels

Crisp brand Tyrrels is taking to the airwaves as part of its new campaign.
Golden Wonder smoked bacon and spring & onion

The round pound wins

Shoppers continue to love the round pound and Matt Smith, marketing director for Tayto Group, reckons the format will play an important role this Christmas.
Leaps and Bounds Wine

A wine’s best friend

CANINE companionship is the inspiration behind Pernod Ricard’s latest Australian wine launch in the UK. Dogs are front and centre on the packaging for Leaps...
Alan Meikle Hamlyns

Meet the maker: Hamlyns of Scotland

Hamlyns managing director Alan Meikle talks all things porridge What’s Hamlyns’ story? It’s part and parcel of UK industrial society. If you go back to when...
chewits

Four more flavours

FOUR new Chewits packs have hit the shelves, offering consumers more berry and sour flavours to choose from.

Puds inspired by Scotland

STRATHMORE Foods has stepped into the dessert category with the launch of new McIntosh of Strathmore puddings. Last month saw the brand, which is best...
Wrigleys extra fruit flavours

Innovating with fruit

New fruit flavours have been added to Mars Wrigley’s Extra chewing gum brand.
The new Irn-Bru ‘Taste Debate’ adverts revive the debate over the brand’s flavour.

What does it taste like?

DEBATE over the flavour of Irn-Bru has been raging on the small screen, through two brands latest adverts.
All profits will support humanitarian aid in Ukraine.

Toast to Ukraine

UKRAINE’S most popular beer is now available in the UK, in a bid to raise funds for humanitarian efforts in the war-torn nation.
Juul 2

Pushing forward with innovation

Vaping brand Juul has launched the next evolution of its pod-mod system.
plant based Fridge Raiders snacks

Mimicking meat

THERE has been an explosion of plant-based NPD over the last few years and now meat snacking brand Fridge Raiders is getting in on the act.
Mrs Tilly’s range

Tradition and innovation

SCOTTISH confectionery maker Mrs Tilly’s has been celebrating success at home and abroad, as demand for premium confectionery continues to drive sales.
Elfbar advert on bus

Marketing blitz for ElfBar

Disposable vape brand ElfBar has launched its first outdoor advertising campaign in the UK.
Rustlers Monisha Singh

NPD taps into current trends

For many students leaving home, cooking dinner all by themselves could be one of the most daunting tasks of the academic year.
Tango cans

Support for the youth

TANGO has agreed a long-term partnership with The Prince’s Trust.