A can of Vault City Cereal Spooner sour beer stands in front of a cereal box advertising the sour beer with it poured out in a Vault City branded glass and a bowl of cereal and fruit to the right.

Vault City brings a bowlful of flavour with cereal milk beer

Sour beer brewer Vault City has launched a new, nostalgic brew for consumers to enjoy by the spoonful with its new Cereal Spooner beer.
Vegan-friendly confectionery can drive sales according to Swizzels.

Price marked vegan treats

FOR a growing number of consumers, vegan diets are for life, not just for January. An increase in the number of vegans in the UK, combined with more shoppers looking to cut down animal product consumption, has led to growth for plant-based brands.
The three new SKUs from American confectionery brand that have been released for Halloween.

Reese’s launches Halloween competition

American confectionery brand Reese's is aiming to get UK shoppers into the spirit of the Halloween season with an interactive competition and three new SKUs.

Clearly single

CLEAR and transparent pricing information is high on value-conscious shoppers’ priorities according to Mondelez International. In response it has introduced PMPs in several categories including...
Pack shots of Monster Energy including Original and Ultra with a Call of Duty on-pack promotion.

Monster gives gamers the edge in new Call of Duty promo

Monster Energy has kicked off its collaboration with Call of Duty once again in time for the launch of the latest game, offering exclusive in-game rewards.

Spreading to the UK

Importer and distributor Empire Bespoke Foods has brought two new chocolate and hazelnut combination spreads to the UK. Both from Duo Penotti, the two flavours...
A bottle of Tamnavulin Port Cask Edition sits on a wooden table in a living room.

Tamnavulin unveils Port Cask Edition

Speyside single malt whisky brand Tamnavulin has grown its core range of Wine Cask finishes with the launch of its new Port Cask Edition.
Pack shot of Hovis Best of Both bread with That Christmas branding across it to mark the festive family film.

Hovis kicks off new Christmas competition

Hovis has kicked off a new promotion across its Best of Both loaves in partnership with Netflix's new family Christmas film 'That Christmas'.

Happy birthday … have a new coat

TINY chew sweet Millions is celebrating 25 years on the shelves by covering itself in chocolate. The latest version of the Scottish brand is a...
Pack shots of Betty Crocker Cookies for Santa kits.

Betty Crocker unwraps new Cookies for Santa kit

Betty Crocker is set to deliver some memorable baking experiences for the whole family with its new Cookies for Santa Cookie Kits.

Widening the soft approach in store

SOFT drinks has become a key category for impulse sales in c-stores in recent years as convenience retailers have worked to maximise the benefits...
A chef holds a piece of Punjab Pakora Square Sausage Pakora in his hand looking at it.

Punjab Pakora launches Square Sausage Pakora for Burns

Ayshire-based Indian foods brand Punjab Pakora has launched a new Square Sausage Pakora exclusively to Aldi, offering a unique option for Burns Night.
Cathedral City

C-stores best for cheddar

CHEDDAR is champion and Scottish c-stores are staying ahead of the game as the value of cheese sales falls, says Cathedral City brand owner...
British comedian Judi Love sits at a white table wearing a bright green top with bowl of Pink Lady apples to her right.

Pink Lady teams up with Judi Love to empower the lunch hour

Natural foods brand Pink Lady has teamed up with Loose Women star Judi Love in a new campaign to drive up sales with office workers and commuters.
Pack shots of Red Bull Summer Edition White Peach flavour including a single 250ml can and a four pack of the sugar-free variant.

Summer kicks off for Red Bull with new White Peach flavour

Energy drinks brand Red Bull has unveiled its latest Summer Edition flavour with the launch of a new White Peach variant.

Scottish Food & Drink Fortnight Returns

SCOTTISH Food & Drink Fortnight returns September 3 – 18 following a hiatus during Scotland’s Year of Food and Drink 2015. The nationwide event...
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