Snapping up organic milk
Arla purchases Yeo brand rights
Finsbury launches Wicked Celebration Cake in time for new movie
Licenced cake products firm Finsbury Food Group has unveiled its new dual-flavour cake inspired by the movie musical phenomenon, Wicked.
Free drink
DRINKS giant Diageo has launched the dairy-free vegan friendly Baileys Almande
Walkers kicks off Fifa World Cup with on-pack promo
PepsiCo has kicked off excitement for the upcoming Fifa World Cup 2026 tournament with a new on-pack promo across its Walkers MAX range.
Rowan Glen ramps up activity
SCOTTISH dairy brand Rowan Glen has its sights set on every part of the day as the brand looks to position the category as ideal for other ocassions - not just breakfast.
Barratt unveils rebrand across its Sweet Shop range
Confectionery brand Barratt Sweet Shop has unveiled a rebrand across the Wham, Fruit Salad and Flumps brand, complete with new launches.
Show it to sell it
BIG night in shoppers are impulsive, so if retailers want to extract as much basket spend as possible from these customers then visibility needs to be a key consideration
VK Squashka range debuts in Scotmid stores
VK Squashka has made its debut in Scotmid stores across Scotland as the brand continues to drive up sales with its core audience of young adults.
Just the bear neccesities
Snack brand Pom Bear has returned to TV screens with a new advert that emphasises its free-from credentials .
Brooklyn Brewery rolls out trio of new beers
Craft beer brand Brooklyn Brewery has unveiled a trio of limited edition brews to appeal to wider variety of consumers in the off-trade.
Scots buy more bread
SCOTTISH shoppers make on average two trips a week to buy bread products which is 10 more trips over the course of the year...
Celsius unveils new health-focused campaign
Functional energy drink Celsius Energy has unveiled its new 'Live.Fit.Go' brand platform as the energy drinks brand emphasises its health benefits.
Irn-Bru lighting up Scotland
AG BARR has stepped up its Irn-Bru marketing activity ahead of the premiere of its new festive advert by turning some of Scotland’s iconic...
Global Brands bolsters pre-drinks with Quadz
Drinks giant Global Brands reckons it can shake up pre-drinks with the introduction of Quadz that has been designed with the occasion in mind.
Transformicana
Tropicana has extended its Essentials range with a new flavour ‘Immune Support’
Pukka relaunches handheld Slices range
Chilled baked goods brand Pukka has unveiled a bold rebrand for the handheld Slices range complete with new looks on pack along with new flavours.
