The best medicine
The correlation between laughter and pain tolerance is being explored by a new campaign by Panadol
On air with Tyrrels
Crisp brand Tyrrels is taking to the airwaves as part of its new campaign.
The round pound wins
Shoppers continue to love the round pound and Matt Smith, marketing director for Tayto Group, reckons the format will play an important role this Christmas.
A wine’s best friend
CANINE companionship is the inspiration behind Pernod Ricard’s latest Australian wine launch in the UK.
Dogs are front and centre on the packaging for Leaps...
PMPs fuel crisp growth
PRICE-marked packs are driving growth in crisps and nuts, according to Guy Harvey, impulse controller for PepsiCo.
Boozy treats for Christmas
German biscuit brand Bahlsen has added some booze to its range with the launch of festive SKUs in time for Christmas.
Tropical twist
DIAGEO has given its Gordon’s Gin brand a tropical twist with the launch of a fruity new variant in time for the summer.
Millennia of tea expertise
Yogi brings Indian heritage to c-stores
Toast to Ukraine
UKRAINE’S most popular beer is now available in the UK, in a bid to raise funds for humanitarian efforts in the war-torn nation.
Pushing forward with innovation
Vaping brand Juul has launched the next evolution of its pod-mod system.
Mimicking meat
THERE has been an explosion of plant-based NPD over the last few years and now meat snacking brand Fridge Raiders is getting in on the act.
Tradition and innovation
SCOTTISH confectionery maker Mrs Tilly’s has been celebrating success at home and abroad, as demand for premium confectionery continues to drive sales.
Marketing blitz for ElfBar
Disposable vape brand ElfBar has launched its first outdoor advertising campaign in the UK.
NPD taps into current trends
For many students leaving home, cooking dinner all by themselves could be one of the most daunting tasks of the academic year.
Support for the youth
TANGO has agreed a long-term partnership with The Prince’s Trust.
Brunch big business for spreads
APPETITE for brunch is only growing, giving retailers and brands the chance to generate some incremental sales.
