Kirstin Mackie thinks shoppers want to know that their food contains only the ingredients they would expect, handing an advantage to the farm-based firm.

Sweet life for local treats

Provenance aids performance, says Mackie’s, as the Scottish producer sets out ‘back-to-basics’ stall

Green Giant marks 100 years of Jolly mascot with on-pack promo

Tinned sweetcorn brand Green Giant has marked 100 years of its iconic mascot Jolly the Green Giant with a new on-pack promotion.
Walkers shortbread

Tradition stays on trend

DEMAND for new products in the biscuit category is growing according to Walkers Shortbread managing director Jim Walker
An advert for BrewDog's updated recipe for Punk IPA is on a billboard on a busy street.

BrewDog changes Punk IPA recipe in new campaign

Craft brewer BrewDog has unveiled a new recipe for its classic Punk IPA beer alongside a new tongue-in-cheek ad to drive awareness of the change.
Estrella

Star turn for beer brand

CATALAN lager brand Estrella Damm has launched its 2018 marketing campaign by bringing a bit of Game of Thrones magic to the shores of the Mediterranean.
Pack shot of McGhee's Chocolate Old School Cake four pack.

McGhee’s reimagines a classic with Chocolate Old School Cake

Scottish family baker McGhee's has introduced a twist to a classic with the launch of its new Chocolate Old School Cake four pack.

Big birthday for Swizzels

90 years of confectionery success
Advert for the return of the Walkers 85p single PMP pack featuring three variants lined up against a crate of potatoes against a crop background design.

Walkers crisps unveils 85p PMP packs

Crisps brand Walkers has rolled out its new 85p PMP format for the convenience channel to help bolster further sales in the snacks category.

Crackers are getting skinny

New cracker thins have lighter texture
Pack shots of Creamy Tobacco Blu pods.

Imperial Brands launches Creamy Tobacco Blu vape pods

Nicotine products firm Imperial Brands has expanded its Blu Bar vapes range to a total 16 flavours with the addition of its new Creamy Tobacco variant.

The price is right with PMP

Consumers welcome value for money
A group of people stand in front of a billboard featuring the 2026 Pepsi Max campaign whilst holding cans of Pepsi Max.

Pepsi Max launches multi-channel campaign

Pepsi Max has unveiled a new campaign focussed around mealtime opportunities and invites consumers to make the drink a staple part of dinner options.

Scottish Blend St Andrew’s specials

RETAILERS looking to celebrate St Andrew’s Day — while generating some incremental sales — may want to take heed of a few recipes produced...
Pack shots of Tropicana Hydrate+ Mango with Coconut Water and Pineapple with Coconut Water.

Tropicana taps into functional drinks with Hydrate+

Fruit juice brand Tropicana has launched a new range of functional drinks with its new Tropicana Hydrate+ selection of juices.

Beefing up the tortilla chip range

Doritos' new flavour has been launched to help retailers capitalise on a perceived gap in the tortilla segment
Pack shots of Persil Non Bio XL Mega Packs.

Persil upgrades laundry tablet range

Laundry brand Persil has unveiled a new upgrade to its capsules range alongside the rollout of new packs to help tackle rough laundry stains.
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