The best medicine
The correlation between laughter and pain tolerance is being explored by a new campaign by Panadol
On air with Tyrrels
Crisp brand Tyrrels is taking to the airwaves as part of its new campaign.
The round pound wins
Shoppers continue to love the round pound and Matt Smith, marketing director for Tayto Group, reckons the format will play an important role this Christmas.
A wine’s best friend
CANINE companionship is the inspiration behind Pernod Ricard’s latest Australian wine launch in the UK.
Dogs are front and centre on the packaging for Leaps...
Meet the maker: Hamlyns of Scotland
Hamlyns managing director Alan Meikle talks all things porridge
What’s Hamlyns’ story?
It’s part and parcel of UK industrial society. If you go back to when...
Four more flavours
FOUR new Chewits packs have hit the shelves, offering consumers more berry and sour flavours to choose from.
Puds inspired by Scotland
STRATHMORE Foods has stepped into the dessert category with the launch of new McIntosh of Strathmore puddings.
Last month saw the brand, which is best...
Innovating with fruit
New fruit flavours have been added to Mars Wrigley’s Extra chewing gum brand.
What does it taste like?
DEBATE over the flavour of Irn-Bru has been raging on the small screen, through two brands latest adverts.
Toast to Ukraine
UKRAINE’S most popular beer is now available in the UK, in a bid to raise funds for humanitarian efforts in the war-torn nation.
Pushing forward with innovation
Vaping brand Juul has launched the next evolution of its pod-mod system.
Mimicking meat
THERE has been an explosion of plant-based NPD over the last few years and now meat snacking brand Fridge Raiders is getting in on the act.
Tradition and innovation
SCOTTISH confectionery maker Mrs Tilly’s has been celebrating success at home and abroad, as demand for premium confectionery continues to drive sales.
Marketing blitz for ElfBar
Disposable vape brand ElfBar has launched its first outdoor advertising campaign in the UK.
NPD taps into current trends
For many students leaving home, cooking dinner all by themselves could be one of the most daunting tasks of the academic year.
Support for the youth
TANGO has agreed a long-term partnership with The Prince’s Trust.
