Wall's cheddar and Pickle Cheese Rolls

Wall’s NPD on a roll

WALL’s Pastry will hope consumers are willing to get themselves in a bit of a pickle, with the launch of the brand’s latest sausage roll NPD.
New Relentless sugar free drink

Sugar free berries join the range

ENERGY without the calories is core to the pitch for the latest piece of Relentless NPD.
Swizzels range of sweets

Mischievous new Swizzels chews

THE Minions are back and this time they’re giving consumers something to chew on, through a brand partnership with Swizzels.
Geek Bar S600

Revamp for disposables

Geek Bar has revamped one of its vape ranges as part of wider plans to increase its market share in the UK.
Smirnoff berry

Time is ripe for berry flavours

Diageo has added a burst of fruit to its vodka portfolio, expanding the Smirnoff range in the process.
Tyrells crisps

Slashing packs for the planet

KP Snacks has cut plastic packaging across its Tyrells range as part of its commitment to improve packaging sustainability.
Kingsmill 50/50

Allied committed to fibre

UK consumers aren’t getting enough fibre in their diet, but some brands are taking steps to try and improve this.

Double the reason to celebrate

Herbal spirit maker Jägermeister thinks the fact that the World Cup is taking place so close to Christmas provides retailers with an even stronger sales opportunity.
Mars milk drinks

Milking success

Flavoured milk drinks continue to perform strongly across retail channels, according to market research.
a bottle and a can of carabao energy drink

Health is high on shopping list says Carabao

Health has remained a key consumer trend in the wake of the Covid pandemic, says energy drinks firm Carabao.

Planting some pastry options

Motivations to stick to plant-based diets will stay strong with consumers despite rising costs, says a boss at The Compleat Food Group.

Making the deal sweeter

Purse strings are getting tighter this year but retailers can still drive up some sales, according to sweets giant Perfetti Van Melle (PVM).
Red Bull cans

Red Bull flies ahead with PMPs

Price and value are the second biggest drivers for consumers behind taste and flavour when selecting an energy drink from the shelf, according to research.

Hinch homes this spring

Procter & Gamble launches its first ever cross-category spring range of cleaning products that come recommended by cleaning sensation Mrs Hinch.

Ferrero brings a sweet frozen addition to the line up

Ferrero has launched its Ferrero Rocher brand into the ice cream category for the first time with three new flavours based on the chocolate range.
Wall's Sausage Rolls have photographs on the pack to enhance their appeal in store.

New recipe for Wall’s Sausage Rolls

Wall's Sausage Rolls now have a new, improved recipe after the brand listened to consumer feedback – making them even more tempting as a meat snack that convenience retailers should stock.