Cheese recovering
Cheese snacking represents a major opportunity for convenience retailers, according to Saputo Dairy UK.
Bru back on the TV
THREE new adverts for Irn-Bru will debut this month, as part of a £6 million marketing investment in the brand.
An invitation to trade up
CONSUMERS may be feeling the pinch as inflationary pressure weighs down upon discretionary spending, but that doesn’t mean they will forego treats altogether.
Value segment is key to success
THE cost of living squeeze is here and consumers are feeling the pinch, so it should come as no surprise that lower price-point brands are driving tobacco volume sales.
Carabao shines on Hibernian
THAI energy drink brand Carabao has stepped up its support of Scottish football, through a new partnership with Hibernian Supporters Limited.
An away day with Cadbury
Mondelez has kicked off a new football promotion, with the launch of its Away Wins competition.
Healthy innovation
MARS Wrigley has launched healthier alternatives across four of its top brands, with the release of its new Triple Treat range.
Sugar free berries join the range
ENERGY without the calories is core to the pitch for the latest piece of Relentless NPD.
Display, range and embracing change
SUGAR confectionery is a core category in the convenience channel and therefore worthy of an extra bit of attention.
Single-use duo joins RELX range
RELX has added two new disposable vape brands to its lineup.
Fountain’s festival push
Hard Seltzer brand Fountain has been turning up the volume on its marketing activities, through a summer tour of UK music festivals.
Bucking the trend with craft beer
TOTAL beer sales are down from pre-pandemic highs – which is understandable given the circumstances.
Impulse push for Weetabix
RETAILERS can expect to see more NPD from Weetabix in the near future, as the cereal brand seeks to capitalise on demand for novelty in the morning.
Bagging more sales with a strong offer
Nicotine pouches are a relatively new innovation in the UK market, providing yet another alternative for smokers looking to quit.
Frubes fun on packs
Yoplait has thrust its Frubes brand into the future with its first on-pack interactive augmented reality (AR) mini game.
Sensitive launch from Fairy
The latest launch from Proctor & Gamble’s Fairy Non Bio brand is aimed at consumers with more sensitive skin.
