A packet of Swizzels Squashies Drumchick sits on a blue table with baskets filled with the sweets around the packet with small toy eggs around the packet.

Swizzels refreshes Squashies Easter sweets

British confectionery firm Swizzels has rolled out a new design for its Squashies Drumchick sweets, featuring bright packaging and novelty shapes.

Ready to celebrate the Bard

ESPECIALLY for Burns Night, Strathmore Foods has brought back its range of limited-edition McIntosh haggis ready meals. It expects to sell a total 400,000 packs...
Pack shots of Cadbury Fingers biscuits with on-pack promotions for the Crossed Fingers campaign.

Keep Fingers Crossed as activation returns with more prizes

Cadbury's popular biscuit brand Cadbury Fingers has kicked off its 'Fingers Crossed' promotion once again for 2025, offering consumers some massive cash prizes.

Making a crafty move

Heineken launches new range aimed at those yet to try 'craft' DUTCH brewing giant Heineken has launched a new beer brand aimed at drinkers who have...
A can of Funkin Cocktails Sour Apple Martini stands next to a martini glass with the drink inside it and a slice of green apple garnished on the glass. This is shot against a green background.

Funkin Cocktails unveils Sour Apple Martini cans

Canned cocktails brand Funkin Cocktails has expanded on its nitro drinks range with a fruit-filled option in its new Sour Apple Martini serve.
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Kingsmill launches trimmer bagels

THE New York breakfast staple has been on a diet. Kingsmill Bagel Thins, which the bakery giant claims are a category first, are noticeably...
Pack shots of Funkin Spritz cans including Limoncello Spritz and Raspberry Spritz.

Funkin Cocktails expands into the Spritz cocktail market

Duo of fresh flavours roll out across the chillers CANNED cocktails brand Funkin Cocktails has expanded into the Spritz market for the first time with...

Seabrook introduces new PMPs

Multipack and large pack now available in price marked SEABROOK Crisps has added two new price marked packs to its wholesale portfolio, complete with a...
A can of Vault City Dubai Style Chocolate Pistachio Imperial Pastry Stout stands on a table with a chocolate bar balanced on top of the can, a glass with the stout inside it to the left of the image and bars of Dubai-Style Chocolate piled up to the right of the can.

Vault City brews into Dubai chocolate trend with new stout beer

Edinburgh sour beer brewer Vault City has unveiled its latest dessert stout brew with a new beer inspired by the viral Dubai-Chocolate trend.

Perking up breakfast with Percol

The team behind Percol coffee reckons there’s a real opportunity for retailers to cash in with a more premium coffee range.  
Two people clink together cans of Hive Mind Sparking Mead in a 'Cheers' action.

Hive Mind sparkling mead cans roll out to M&S stores

Welsh mead brewer Hive Mind has taken a significant step forward in the retail space with the launch of its Sparkling Mead products in M&S stores.

Challenging the health groups

WEETABIX has hit back at a claim from Action on Sugar that branded cereal manufacturers are “deliberately deceiving shoppers” through poor labelling.
Pack shots of Rosaluna Mezcal.

US mezcal brand Rosaluna lands in the UK

All-natural mezcal brand Rosaluna has made its way to the UK offering a taste of the popular Mexican spirit to consumers with a well established heritage.
golden wonder Chippies Chip Shop Curry

Chipshop in a pack

Golden Wonder has paid homage to its roots with the launch of its new product range
Packshots of The Protein Ball Co range with black, green, orange and purple colours in the background. The brand's tagline 'Ballsy by Nature' sits underneath the packshots.

The Protein Ball Co sets out new marketing stint

Protein-rich snacking brand The Protein Ball Co. has unveiled a new brand positioning following on from some major expansions across the UK and America.
Alpen boxes

Scaling the muesli range

ALPEN is embarking on an NPD adventure straight out the gate in 2018
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