A natural choice for on the go

Nature Valley bars

BREAKFAST on the go has been a booming opportunity for retailers since pandemic restrictions lifted as consumers adjust to new lifestyles.

Whether it’s full-time back in the office or a hybrid situation, shoppers are out and about and conscious about staying healthy while they do it.

As such, JP Del Carmen, head of snacks at General Mills, reckons Nature Valley bars can meet this demand for a healthy breakfast option for those on the go.

He said: “The UK’s number one cereal bar brand, Nature Valley, offers added benefits through its core platforms Nature Valley Crunchy, made with 100% wholegrain oats, and Nature Valley Protein, which is high in protein and fibre. These key ranges are major contributors to the brand’s growth at 5.7% compared to last year, sitting at £60.2 million.

“In addition, Nature Valley’s new HFSS-compliant range Nature Valley Fruit & Nut is designed to meet the needs of people who are looking for a simple yet delicious bar for the morning occasion.”