Vievé goes Wild on Cherries
Protein water brand Vievé is out to bring an extra kick to the hydration demand this summer with the launch of its new Wild Cherry flavour.
How to keep everyone sweet
WITH 44% of consumers planning to have more nights in (according to HIM! research), confectionery presents a solid sales opportunity. That’s the word from...
Ben Lomond Gin tees off at The Open
Ben Lomond Gin has marked the start of The 152nd Open golf tournament with the launch of Ben Lomond The Open 2024 Special Edition gin packs.
Stivy’s voice
GAVIN & Stacey star, Mathew Horne, is the new voice of flavoured drinks brand Stivy’s, fronting a three-month independent radio push with Capital FM.
The...
Unearthed deli digs up a new look
Mediterranean deli foods brand Unearthed has unveiled its new brand refresh, complete with a new strapline, which rolls out from this month.
Delamere is on the rise
Delamere Dairy has been gaining ground in the convenience channel, with double-digit growth last year setting the brand up for a strong 2022.
Wonderland Cocktails shakes up new additions
BrewDog is set to shake up the cocktail category with the addition of five new cocktails for Wonderland Cocktails Co, bringing the range to 10 drinks.
Trophy start for whisky liqueur
A new whisky cream liqueur, made in Scotland, picked up a top prize in an international competition within months of its launch.
The cream liqueur...
Eden Mill marks hometown pride in new whisky
Independent distiller Eden Mill has unveiled the latest annual release in its 'Art of St Andrews' whisky series, paying homage to the coastal town.
Snack packs right on time
NPD taps into current consumer trends
Cereal giant lowers PMPs
EARLIER this year Kellogg’s reduced the prices of its permanent price-marked packs of cereals.
It said the move was designed both to boost sales...
Extra coffee miles
FARMER and TV food presenter Jimmy Doherty features in the new TV campaign for Taylors of Harrogate.
The documentary-style ad follows Doherty to Colombia with...
Spreads marked for convenience
DAIRY Crest is putting more sizes of two of its biggest spread brands, Utterly Butterly and Country Life, which it says have...
Time to innovate
THE main reasons shoppers like price-marked packs are that the pricing is clear and transparent, they look like a special offer, they provide better...
Changing to meet needs
THE Mintel research covered in our report on pages 66 and 68 shows that while some consumers have been buying into functional and energy...
Malts in a makeover
GLENGOYNE Highland Single Malt Scotch Whisky has introduced new looks for two of the whiskies in its core range.
Glengoyne’s 10 Year Old and 12...
