Squeaky Bean is on a roll for alternatives

Bringing more free-from choice to shoppers for lunch

Two packs of new Squeaky Bean Vegan Snack Sausage Rolls.
Squeaky Bean aims to provide more choice with its new Vegan Snack Sausage Roll packs.

MEAT snack alternative brand Squeaky Bean is set to tackle more meal occasions for meat-free consumers with the launch of new Vegan Sausage Rolls.

The new Squeaky Bean Sausage Rolls come in packs of eight and offer vegans, vegetarians and flexitarian shoppers a meat-free alternative to the staple lunchtime pastry.

Coated in a puffed pastry, the meat-free sausage is made with a blend of wheat and pea protein, with added bacon-style pieces, onions and seasonings.

Available to buy in Sainsbury’s stores now at an RRP of £2.75, the vegan Sausage Rolls can be eaten cold straight out of the pack.

Becky Youseman, marketing controller at Squeaky Bean, said: “Our goal is to make switching to vegan products an easy and natural choice by offering great-tasting meat alternatives.

“We’ve successfully achieved this at lunchtime with our category-leading range of ready-to-eat slices and pieces.

“But we’re always looking at how we can enter more categories and meal occasions.”