Unilever trials new paper packaging for popular brand
UNILEVER has unveiled its latest sustainable effort as it launches a new paper pot for the Pot Noodle brand.
Rolling out exclusively to Tesco stores now, a trial of 500,000 paper pots of the brand’s most-popular flavour, Chicken and Mushroom, will go on to shape the future for packaging innovation for the brand.
Unilever said its packaging and manufacturing teams have been developing and refining the new paper pot for over three years, significantly reducing plastic usage in each pot while ensuring the packaging still holds its distinctive shape.
Shopper insights from the trial will go on to support further scale-ups of innovation for the Pot Noodle brand, according to Unilever.
Should the trial be successful, Unilever said that the new paper pots could go on to remove 4,000 tonnes of virgin plastic each year.
Andre Burger, general manager foods (nutrition) at Unilever UK & Ireland, said: “Pot Noodle has been a loved British brand for over 40 years, and while our great taste will never change, we’re always challenging ourselves to make our products and packaging better.
“From material developments and testing through to new manufacturing processes and capabilities, big packaging innovations require the investment of time and expertise across many teams and partners.
“There have been plenty of challenges along the way, but we are committed to reducing the plastic in our packaging and to a paper-based future for our pots, without compromising on the Pot Noodle experience our shoppers know and love.”