Back on television

Walkers crisps under 100 calories
Counting calories: The Walkers Family range is the subject of a multi-platform marketing campaign.

WALKERS is back on the small screen as part of a multi-platform marketing campaign for the brand’s Walkers Family subrange. The campaign builds on marketing activity from 2021, communicating to consumers that Walkers Family snacks contain ‘100 calories or less’ per multipack inner.

Wotsits, Quavers, French Fries, Squares and Monster Munch are all appearing across TV, and digital channels as well as at outdoor advertising sites.

The campaign also offers consumers the chance to win big. This year’s campaign features a social media competition inviting consumers to send in their best ‘surprised face’ for the chance to win £1,000.