Shoot for sales growth

barbeque popchips

CRISPS, snacks and nuts sales should burst the back of the net during the World Cup, according to KP Snacks.

If retailers really want to win big with CSN during the World Cup, Matt Collins, trading director at KP Snacks, suggested they offer promotions and create themed fixtures in store.

Collins said retailers would be wise to focus on sharing pack formats in particular, as these will likely account for the bulk of category sales.

“At £1.4 billion, sharing is the largest segment in CSN, and growing strongly at plus 8.3%. As trends towards more cautious spending prevail, consumers are expected to continue to spend more time at home and 49% of shoppers see snacks as a must-have for an evening in,” he said.

Collins added that premium brands, such as KP Snacks’ hand-cooked Tyrrells crisps range, should perform well as consumers will want to make watching the games feel like a special occasion.

Healthier snacking options also shouldn’t be ignored, Collins said. He suggested retailers stock lower-calorie brands such as Popchips to capitalise on demand for better-for-you options.

“Popchips provides a more permissable snack option without compromising on big flavour,” he said.