Rolling out the river

Riverstone tobacco

IT’S a new year, new look for Imperial Tobacco RYO brand Riverstone, which has rolled out a new design.

Part of a brand refresh for Riverstone, the new packs are available across its 30g and 50g formats, which come with RRPs of £13.65 and £22.35 respectively.

Imperial said the new design focuses on the “true pleasure of rolling” while also noting that the revamp gives a nod to the brand’s origins, with eye-catching imagery which the firm reckons will help to create great stand-out on shelves.

A spokesperson for Imperial Tobacco said: “The Riverstone range offers a high-quality roll-your-own tobacco blend that is soft and easy to handle, with just the right moisture balance for a great roll.

“While the Riverstone range will be benefitting from a sleek new look, the same great popular blend will remain exactly the same.

“With its rich and rounded blend that’s not too harsh, coupled with its satisfying tobacco aroma, Riverstone performs exceptionally well on taste, with 70% of consumers buying it again and again after experiencing the taste.”