The firm has revealed that convenience stores under index in olive oil sales when compared to the supermarket channel, and this is in turn hampering performance.
A spokesperson for Euro Food Brands said: “[Convenience stores] over trade with other cooking oil, which is the cheaper sector in the category, so to help drive value, which aligns with convenience, then a better offer and choice of olive oils could really help.”
The firm highlighted Nielsen data which recorded category growth of 1.5%, driven by the multiple grocers, but a 2.5% decline for the convenience channel.
Euro Foods Brands has also been shouting about the versatility of olive oil, as well as its health credentials.
A spokesperson said: “Olive oils are a healthier alternative to other types of oil and offer general health benefits.
“At the base of the Mediterranean diet, olive oils are rich in antioxidants and have a high content of monounsaturated fatty acids, which can help to lower your cholesterol level, improving the function of blood vessels.”
For those c-store retailers looking to expand their olive oil range, Euro Food Brands suggested stocking up on a range of formats – including sprays, which allow for convenient portion controlling.
The spokesperson said: “Our newest launch is our Bertolli Olive oil sprays – available in Olive Oil, Mild & Light, and Organic Extra Virgin.
“Powered by pure air, Bertolli olive oil in spray format allows consumers to use the world’s number one olive oil in a more convenient format, without losing any of its quality – an ideal solution for healthy foodies and scratch cooks.”