PERNOD Ricard has unveiled the latest limited edition bottle design for its Absolut vodka brand.
The new bottle features a woven fabric design that Pernod said will provide a visual representation of the brand’s attributes of creativity, culture and community.
The firm noted this will help to embody Absolut’s core belief that when people mix together, they can form a stronger bond and drive progress.
Available now, the new design comes in a 700ml bottle across all major grocers for £21 RRP or in a larger one litre bottle exclusively to Amazon and Costco at £25.50 RRP.
Liam Murphy, brand director at Pernod Ricard UK said: “Championing each other’s differences has always been in our spirit and our new limited edition design encapsulates the power of unity to show how mixing the world’s diverse threads together can break conventions and make us stronger.”