Slice of life
PREMIER Foods has recreated two traditional desserts as limited-edition cakes: Mr Kipling’s Treacle and Custard slices and Jam and Custard slices. Brand director Michelle...
Olbas let’s you breathe easy on winter sales
Lanes Health has highlighted its Olbas range of remedies as being good for c-store retailers to stock to help customers suffering with winter colds.
Rocking out with a new flavour
As the energy drinks category continues to grow, releasing NPD is a key way for brands to ensure they remain relevant to consumers.
Neurita Tequila is feeling the Love
Neurita Tequila has joined the Love Drinks portfolio of drinks with the distributor aiming to drive up popularity for margaritas at home through the brand.
Eliza sparkles in new Appletiser promo
SINGER Eliza Doolittle has been has been named brand ambassador for Appletiser’s Sparkle On campaign.
Her image appears on the promotional cans and there’s also...
Mentos bursts with flavours
Perfetti Van Melle aims to drive consumer engagement with the Mentos brand with the launch of its new Discovery sweets, which feature 14 different flavours.
Tapping the spirit of the top-up
SPIRITS giant First Drinks has a new initiative, How Convenient, to help c-stores maximise their sales of spirits. The company, which owns William...
Feel Hydrated with new Radox
Unilever is out to drive penetration of its Radox shower gel range with the launch of its new Feel Hydrated Watermelon & Mint variant.
Spirits of the night – Drinks analysis
In the early days of the current big night in trend beers were seen as especially important, particularly for sports audiences. But wines, spirits...
Cox & Co flows with paper packs
Chocolate producer Cox & Co has claimed an industry first in the category with the launch of its new paper flow packaging across the range.
Drinking the differences
CHOCOLATE brand Cadbury has given its hot chocolate range a modern makeover.
Cadbury Drinking Chocolate, Cadbury Instant Hot Chocolate and Cadbury Highlights packs have all...
Takis rocks the dragon in a new flavour
Social media sensation Takis has launched a spicy new variant exclusive to Aldi stores as it brings its Dragon Sweet Chill flavour to the UK for the first time.
Biting into Chorizo growth
Pepperami aims to bring more adults to the meat snacking category with the launch of Peperami Chorizo five packs.
Ilchester brings eating out home with Dirty Toppers
Shoppers can bring the eating out experience back home with the convenient option from Ilchester Cheese with the firm's new Dirty Toppers products.
Flavour of the times
Milk is very competitive but flavoured milks offer growth opportunities
MAINSTREAM milk is a very tight-priced and tough market at present. But the milk drinks...
Bladnoch kicks off new whisky series with a Wave
Bladnich has revealed the next chapter in its Master Distiller's Collection with the launch of The Wave I: Time & Maturation, exclusive to its website.
