No value in a budget brand

Repeat purchase driven by quality paper
GSK oral care range

Brush up range for fresh sales

CONSUMERS believe they won’t find a wide range of oral care products in their local c-store, according to research by Aquafresh and Sensodyne brand owner GSK
Starburst chewing gum

Three chews a day to fight decay

MARS Wrigley has been promoting the oral health benefits of its chewing gum range

Bold to ‘Take you home’ with TV campaign

P&G is enhancing its Bold portfolio with the release of a new range of 3 in1 Pods. Available in four scents, the pods use a three-chamber technology to clean, soften and freshen clothes

A burst of blue

HOME fragrance specialist Airpure has expanded its household cleaning range Mighty Burst
15% of household shoppers end up not buying products because they cannot find them says PfG.

Hampered by too many choices

THE household category can be tricky for customers to navigate making it vital retailers make their store as shoppable as possible
Pantene bottles

Conditioner lands in UK

HAIR brand Pantene has launched a new conditioner range in the UK

Fixing for a larger pack size

DENTURE brand Poligrip has launched its Flavour Free Fixative Cream in a larger format in the UK following success for the bigger pack size...

Two hours of fresh breath

TWO hours of fresh breath guaranteed is the claim that accompanies the latest release from Smint. Smint Clean Breath is said to contain ingredients that...

A breath of fresh care

Hygiene a driving force for impulse sales RETAILERS looking to sink their teeth into some increased impulse sales would do well to reassess their chewing...

Freeing up more space

TOILET tissue just got a bit smaller on the shelf according to Andrex, as the brand has rolled out a new compressed version of...

Quality and price are key

Customers won’t compromise on paper THERE are some categories where consumers are more willing to compromise on quality than others, but household paper does not...

Performance key in paper

PAPER products is a hugely competitive category with price deflation increasingly becoming a significant factor, says Ora brand owner Better All Round. And it says...

Spring clean celebrations

CELEBRATING its 70th anniversary this year, Marigold says that 75% of all Britons still claim to do an annual spring clean and that 77%...

Dishy makeover to add shelf appeal

WASHING-UP brand Dishmatic is being relaunched with a new look. The new packs are designed to reflect the product’s efficacy and to create on-shelf standout. Daniel...

Making scents of laundry

FRAGRANCE lovers are the target market for the latest launch by Bold 2in1. The new Irresistible Scents range is made up of two varieties –...