Sensitive launch from Fairy

Advert showing the Fairy non-bio range

THE latest launch from Proctor & Gamble’s Fairy Non Bio brand is aimed at consumers with more sensitive skin.

Fairy Non Bio Outdoorable fabric softener and Fairy Non Bio In-Wash Scent Booster products join the Fairy Non Bio Pods as part of what P&G calls the “Fairy Dream Team”.

Charlotte Ainslie, senior brand manager, said: “We know our sensitive skin shoppers need trusted products that cater for their specific needs, but don’t want to compromise on freshness and long-lasting scent.

“We’re so pleased to fill this gap in the market.”

The fabric softener has RRPs of £4.50 for a 35-wash pack and £5.50 for the 55-wash pack.

The scent booster comes in three packs sizes, with recommended prices ranging from £6.00 for the 176g pack to £8.00 for the 320g size.