Sinking wastage with Colgate’s “Save Water” initiative
Colgate has taken the plunge with swimming sensation Michael Phelps, renewing its partnership with the most decorated Olympic athlete of all time.
Phelps has been serving as the global ambassador for the brand’s ongoing global “Save Water” initiative.
The campaign encourages consumers to take small actions – like turning off the tap when brushing teeth – claiming that these reduced trickles can swell to massive savings in water use, as well as the energy required to treat water and pipe it into people’s homes.
Our brand is found in more households than any other brand in the world. Colgate is uniquely positioned to lead in water conservation
Joanne Murphy, Colgate’s retail category development manager in the US – where the campaign is well established – said: “Given that our brand is found in more households than any other brand in the world, Colgate is uniquely positioned to lead in water conservation and to promote it.”
Michael Phelps said: “I am often asked about my keys to success in the pool and people are surprised to hear how much I talk about doing all the small things as part of my preparation that ultimately have a big impact on performance.
“The same applies to this important Save Water campaign as the more we can all practise small behaviour changes like turning off the faucet while brushing your teeth, the bigger collective impact we can make in conserving our water usage.”