Laundry lines launch PMPs

PROCTER & Gamble has released three new price-marked packs for its laundry brands Ariel, Bold and Fairy. The firms says the latest PMPs, which...

Two simple additions

SKIN care brand Simple is extending its Kind to Skin range with the addition of Hydrating Cleansing Oil and Dual Effect Eye Make-Up Remover. And...

Miracles ahead?

THE new TV ad for Flash Multi Surface Concentrated Cleaner shows a confused dog wandering through a house and wondering where all the mud has...

Concentrated effort

SHOPPERS are increasing the number of clothes care products they are buying and are buying them more frequently, according to Katharine Crossland, Unilever commercial...

Paper giant pushes the ‘clean routine’

ANDREX is on a mission to change the way consumers think of toilet tissue, with a new strategy that aims to reposition the category...

Cleaning up in barbie season

ENTERTAINING outdoors can be messy according to P&G – dishes get dirty and clothes suffer wine and sauce stains, and there’s the task of...

Promos reduce paper money

PAPER products break down into three main sub-categories – toilet tissue, kitchen roll and facial tissue. It’s probably fair to say that toilet tissue is...
Andrex

Leader aims to clean up

THE toilet tissue market is one of the UK’s largest grocery categories, worth over £1bn, and Andrex is the largest brand with a 36%...

Symbol meets with approval

SPAR's revamped own-label toilet tissue has been given the seal of approval by the Good Housekeeping Institute, the consumer goods testing organisation formed almost...

Laundry brands add PMPs

SOME of the biggest brands of laundry products have joined the list of lines available in price-marked packs. Proctor & Gamble has added prices to...

Close shave for Bond advert

AUTHOR Ian Fleming’s words are at the heart of the latest marketing campaign from P&G-owned grooming brand Gillette. Quotes from his work are being used...

Winter wash

UNILEVER has brought two of its brands together to create specially scented festive laundry liquids. Surf detergent and Comfort fabric conditioner have been combined to...

Always shows price

Femcare brand Always has launched a price-marked pack. And the new Always Ultra PMP also features a new front-of-pack scale highlighting the size of the...

Value here to stay?

Tough economic times saw value brands developed in many categories including laundry and household. The brandowners say they’re here for the long haul. ONE result...
Andrex

Paper giant puts the price up front

CLAIMING to account for £6 of every £10 spent in the £94m paper products market within c-stores, Andrex is reporting value growth of 4.6%...

Power to wipe up

The growing demand for quick and easy cleaning products has created a market for Cif Power & Shine multi-purpose wipes, according to brand building manager...