POSSIBLY the most famous person you have never heard of, Mrs Hinch (i.e Sophie Hinchliffe) has turned the cleaning world upside down with her own brand of ultra-tidy home interiors.
In less than a year she has shot to digital fame by sharing videos of her cleaning tips on Instagram, and now boasts more than 1.5 million followers on the social media platform.
Her army of fans snap-up the cleaning products she recommends, including Minkeh (an anti-bacterial cleaning pad), Cliff (Cif antibacterial wipes) and Dave (her trusty duster), with many stores selling out following her endorsements.
She has even appeared on This Morning alongside Holly Willoughby and Phillip Schofield, and is set to release her own cleaning book in April.
If retailers want to capitalise on her popularity and boost household sales, it could be worth joining the ‘Hinch Army’ and following her online.