Transfer bid for Lineker
Frozen snack brand Brew City has launched a marketing campaign centred around securing a transfer for the top goalscorer in British FMCG.
TV turn is paying off
Following a successful turn on the small screen, Mackie’s of Scotland has secured an expanded Sainsbury’s listing, extending to stores south of the border.
Snacks with a little bit more
SNACKS that offer a little more can provide retailers with a way to attract health conscious consumers and drive incremental sales.
Healthy kids and happy parents
ONE consequence of the Covid crisis has been an increased focus on health, with many consumers making changes to the way they eat, drink and exercise.
Spreading growth across the chiller
Dairy brands see potential in convenience
Ice cream is going green
UNILEVER has ditched plastic in exchange for paper tubs across its Carte D’or ice cream range
Keeping cool with cocktails
General Mills’ Häagen-Dazs cocktail ice creams have returned to freezers, in time for summer.
Younger adults turn to butchers
NATIONAL Craft Butchers reckons its new survey shows why butchers should be the first choice for consumers who are concerned about climate change.
Meat free convenience
KEPAK Foods will bring on-the go convenience to vegetarian consumers in 2022 through its Rustlers Meatless Maverick.
Made using pea protein, the new meat-free burger...
Gutsy guide from Yakult
Japanese probiotic drink brand Yakult has launched a new guide seeking to educate UK consumers on what it describes as the ‘gut-brain axis’.
Strings go festive
They may swerve the Stilton, but kids can still tuck into some cheeses this Christmas, reckons Kerry Foods – the firm behind Strings & Things.
Vegan NPD from Ginsters
Ginsters expanded its vegan offer with the launch of a new plant-based pasty range.
Support for SportsAid
The Compleat Food Group – the firm behind brands such as Wall’s Pastry and Pork Farms – has been going the extra mile for athlete charity SportsAid.
Making the big day easy
Mash Direct has added some festive cheer to its packaging, as the prepared vegetable brand gears up for Christmas.
Returning Raiders
Fridge Raiders’ festive Chicken and Stuffing Bites will return to chillers this festive season.
New choices from the Dr.
Frozen pizza has been flying out the door since the pandemic began, with stay at home orders leaving consumers with only home comforts to rely on.
