Younger adults turn to butchers

Shutterstock/ Alena Veasey

NATIONAL Craft Butchers reckons its new survey shows why butchers should be the first choice for consumers who are concerned about climate change.

The independent butchers’ trade association has reached out to butchers across the UK and found 60% reporting they have experienced changes in their customer profile since March 2020 – with the biggest change being an increase in younger shoppers.

The survey attributed that growth to young adults wanting to shop local and increased care about where their meat comes from.

According to National Craft Butchers, red meat produced in the UK is “amongst the most sustainable in the world.”

Richard Stevenson, technical manager of National Craft Butchers, commented: “The results of our first Butchers Survey are a timely reminder that British Craft Butchers, like the farmers that supply them, take climate change seriously.

“They sell high quality, responsibly farmed British meat because they believe it’s the best, and so, in increasing numbers, do their customers.”