Vegan NPD from Ginsters

Ginsters pasties

GINSTERS expanded its vegan offer with the launch of a new plant-based pasty range.

Two new flavours join Ginsters’ existing Moroccan Vegetable Pasty, offering consumers additional plant-based options in the chiller.

The new flavours joining are: Ginsters Bombay Potato & Spinach Pasty, and Cajun Spiced Sweet Potato & Chickpea Pasty.

All three flavours are available in 180g packs priced at £1.70 RRP. Ginsters Bombay Potato & Spinach Pasty has launched in Co-op and Asda, with a Tesco listing scheduled for this month; the Cajun variant landed on Asda shelves in October.

The expansion of Ginsters’ vegan range – which includes a brand partnership with Quorn – comes at a time of growth for the brand’s plant-based offer.

Sam Mitchell, managing director, Ginsters, said: “We set ourselves a challenge, to change the way people think about meat-free recipes, and our new range is a natural addition to our ongoing pipeline, which has helped us to capture a slice of the plant-based market through awareness, trial and repeat purchase.

“Consumers are increasingly enjoying flavours of the world, driven by demand for new experiences.

“As shoppers seek out the next big thing to try, our new Cajun, Indian and Moroccan pasties offer intense and distinctive flavour combinations that will excite their taste buds and encourage them to explore the category, engaging in new occasions and ultimately buying more frequently.”