Ice cream is going green

New Carte D’or packs.

UNILEVER has ditched plastic in exchange for paper tubs across its Carte D’or ice cream range.

The entire Carte D’Or range has transitioned to recyclable paper tubs and lids in a move that Unilever said will save over 900 tonnes of virgin plastic from being used in the UK annually.

Kantar research found that plastic waste is the number one environmental concern for British shoppers and Unilever reckons this packaging switch will appeal to these shoppers.

The launch of new packaging has also seen Carte D’Or benefit from a refresh that includes a QR code directing customers to a site where they can learn about the provenance of ingredients used in Carte D’Or products.

Horacio Cal, ice cream marketing director at Unilever UK&I, said: “For over 40 years, Carte D’Or has been committed to crafting delicious desserts made with some of the finest quality ingredients, which we strive to source in a sustainable way.

“Now, we’re proud to have made this move to paper tubs, saving over 900 tonnes of virgin plastic in the UK every year and helping shoppers to reduce their plastic packaging footprint at home.”