Transfer bid for Lineker
Frozen snack brand Brew City has launched a marketing campaign centred around securing a transfer for the top goalscorer in British FMCG.
Ice cream and pizza appeal
FROZEN foods have done well since the recession arrived. A number of frozen food sub-categories, especially burgers, were negatively affected by the horse meat...
Mars goes mini-sized
MARS and Snickers ice creams will be available for summer in a new mini format. With 74 calories (Mars) and 85 calories (Snickers), the...
Roasts from the freezer
FROZEN roast potatoes sales are worth £61.7m according to figures from McCain and it has entered the market in time for the Christmas dining...
Ambient hit for a summer freeze-up
SOFT drinks firm Calypso offers a wide range of freeze-drinks for summer. And this year the list will feature several new lines at a...
Support for SportsAid
The Compleat Food Group – the firm behind brands such as Wall’s Pastry and Pork Farms – has been going the extra mile for athlete charity SportsAid.
Home snacking is driving biscuit sales
Scotland is a nation of biscuit lovers and with uncertainty all around, the affordable treat options seems to be gaining ground in convenience stores
Milking success
Flavoured milk drinks continue to perform strongly across retail channels, according to market research.
Take-home is taking over
Nights in driving category performance
Campaign to feel good with Yakult giveaway
Yakult has launched a new on-pack giveaway as part of its ‘Feel Good Mission’ giving consumers the chance to win from seven luxury breaks.
Freeze is on for hot days
MORE freezers in stores and the launch of several new products are among Unilever’s plans to boost summer ice cream sales.
As reported in Scottish...
Creating a ripple with ruby
Everyone should be familiar with white, milk and dark chocolate. But now a fourth kind of chocolate has appeared: ruby.
Picked, packed and purchased
Good, well-managed fresh produce brings profit and boosts a shop’s image. But it takes work. We look at how two retailers are responding to...
Premium in the freezer
THERE is scope to get a bit more indulgence into c-store freezers according to frozen treat firm Gourmade
Big listing for Wall’s range
ADDO Food Group has secured a nationwide Asda listing for its Wall’s microwaveable range.
Veggie fry on the up
MORE consumers than ever are watching the amount of meat they eat, providing a chance for meat-free options to flourish at breakfast time.
