THERE is scope to get a bit more indulgence into c-store freezers according to frozen treat firm Gourmade.
Jo Devenish, co-founder of the firm reckons frozen desserts have the premium credentials to please choosy consumers without the hassle of baking from scratch.
“There is a real step-change in the way Scottish consumers are thinking about frozen treats. Although frozen equates convenience that no longer means sacrificing quality or choice. C-store retailers have an opportunity to embrace this emerging trend,” said Devenish.