Premium in the freezer

Chocolate log

THERE is scope to get a bit more indulgence into c-store freezers according to frozen treat firm Gourmade.

Jo Devenish, co-founder of the firm reckons frozen desserts have the premium credentials to please choosy consumers without the hassle of baking from scratch.

“There is a real step-change in the way Scottish consumers are thinking about frozen treats. Although frozen equates convenience that no longer means sacrificing quality or choice. C-store retailers have an opportunity to embrace this emerging trend,” said Devenish.