Ice cream to scream about
Unilever offers some category advice through Partners for Growth scheme
Teasers in a tub
FANS of Maltesers are in for a treat this February with the launch of a new Maltesers Ice Cream Tub
Sweet life for local treats
Provenance aids performance, says Mackie’s, as the Scottish producer sets out ‘back-to-basics’ stall
Mars backs frozen treats
Branded desserts that hit the spot
Indulgence the name of the game
INDULGENCE is at the heart of the latest launch from Magnum as the Unilever-owned ice-cream brand extends its tub range with the roll out of a Chocolate & Hazelnut Praline flavour
Gluten is frozen out
Dr. Oetker eyes category growth going forward
A billion reasons it’s the nation’s favourite
PUTTING a value of close to £1bn on the UK ice cream market, Mars says tubs account for £429m of that and handheld ice...
Scots taste going posh
Scottish consumers are buying more upmarket ice cream than ever before, says Mackie’s of Scotland. And it says this means budget and often non-dairy...
Lighten up for summer
Cold treats for warmer days
AS the days get longer and the evenings get warmer through spring and into summer, consumers’ dessert choices will change...
Cultured but not refined
NO-added-sugar ice cream brand Minioti says a formula adjustment has made two of its premium varieties even more creamy.
Made with Jersey milk and sweetened...
It’s all about the impulse
IMPULSE ice cream is an area that offers significant potential for increased sales, says Unilever’s Partners for Growth programme.
And it has laid out a...
Time to go a bit lighter and fruitier
Desserts as a category is in growth for the first time in a few years with branded spend increasing by 6% in the last...
Simply natural annual growth
DEMAND for premium ice cream is growing in Scotland and Simply Ice Cream is growing with it, according to managing director Sally Newall.
Reporting that...
Pizza picks up a prize
THE limited-edition Chicago Town Chocolate Dessert Pizza from Dr Oetker won the frozen dessert category in the Product of the Year Awards for 2017.
Senior...
£7m for ice cream snacks
UNILEVER is to spend £7m on a marketing campaign for its new 80p snacking ice cream range.
And for in-store promotion, the range, which includes...
Scots buying up premium
SALES of premium ice cream are growing across the UK and Scotland is outperforming the rest of the country, says Mackie’s of Scotland.
With consumers...
