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Friday, May 27, 2022
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Tag: Wrigley

Bags more gum choice

WRIGLEY has added a new on-the-go pack to its Extra sugar-free gum range, with the launch of a re-sealable 21-piece hanging bag. Peppermint and Spearmint...

Cold combat

AS winter and the cold season approaches, Wrigley has produced new POS materials for its Lockets range. Confections marketing manager Dan Newell said: “Stocking winter...

Sweet prices

SKITTLES and Starburst have been put into price-marked packs. Brand owner Wrigley said that more than two thirds of shoppers buy PMPs in c-stores and...

Scary sugar sales soar

SUGAR confectionery is boosted by Halloween more than any other type of sweets according to Wrigley. The Starburst and Skittles brand owner says Nielsen figures...

Nights in and on-the-go boost sweets

FRUIT flavours are helping the sugar confectionery category continue to grow, says Dan Newell, confections marketing manager at Wrigley. Newell reports that fruit confections grew...

Recipe for fruit sales

Wrigley launches multi-million pound investment to grow sales of its brands. THE three vital ingredients in growing the sugar confectionery category are new product development,...

Fruit flavour boosts sugar

FRUIT flavoured confectionery lines are growing and Wrigley says its own fruit confectionery brands now account for £61m of the overall sugar confectionery annual...

Skittles gets the blues

WRIGLEY has introduced blue to its rainbow of Skittles colours. Intended, says the firm, to excite consumers and achieve new sales, the new variant appears...

‘Unexplainable’ ad bursts onto screens

CONFECTIONERY manufacturer Wrigley has launched its latest TV advertising campaign for Starburst, suggesting it’s ‘unexplainably juicy’. The new ‘Land of Intensity’ ad first aired...

New units to light up gum sales

FIVE thousand more retailers will see the light this year, when Wrigley rolls out more LED-lit display units. The initial launch put 3,200 different units...
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Sweetly shared

SUGAR confectionery sales in Britain are worth £1.34bn, and Wrigley products accounted for £19m or roughly half of the category growth achieved last...
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Lockets makeover for the winter season

WRIGLEY is changing the look of Lockets with the launch of a new pack design this autumn. The new design features a larger Lockets...

Skittles size down to hit a pound

WRIGLEY has produced new smaller sharing sizes with a £1 price mark on its confectionery brands Skittles and Starburst. The move’s designed to appeal...
WILLY Wonka would have been proud – Wrigley has created a sweet that changes flavour as you chew.

All change for flavour – Wrigley go Wonka

WILLY Wonka would have been proud – Wrigley has created a sweet that changes flavour as you chew. Starburst Flavour Morphs, said to have already...

Wrigley cuts price and size in gum relaunch

SUGAR confectionery firm Wrigley is ringing the changes on its 5 brand of gum. The company has just changed the pack and RRP of...