WRIGLEY has produced new smaller sharing sizes with a £1 price mark on its confectionery brands Skittles and Starburst. The move’s designed to appeal to cash-conscious consumers while defending retailer margins, the firm says. The new pack sizes, exclusively for c-stores, were launched at the end of last month.
Skittles will come in a 125g hanging bag while Starburst will be in a 150g hanging bag.
Hannah Collings, confections marketing manager at Wrigley, said: “In the current economic climate value for money is high on every consumer’s agenda, which is why we are adapting our much-loved brands Skittles and Starburst to demonstrate to shoppers that they’re getting the best possible price.
“Our new PMP hanging bags will not only give consumers the confidence that their purchase is great value but also help retailers maximise their impulse sales too.”
Quoting Nielsen, Wrigley says Skittles is currently worth £15m in impulse outlets, and is growing 15.8% year-on-year.
Nielsen shows Starburst as worth £10.2m in impulse stores and growing 3.7% year-on-year.