Tag: Premier Foods
New recipe rollout
PREMIER Foods’ plant-based flapjack range has a new look and flavour thanks to a packaging overhaul and reformulation.
Bisto is back on TV
Bisto is back on the small screen for the first time in six years, thanks to a new marketing investment in the brand.
Premier pushes custard
Premier Foods has revamped its ambient dessert offer with NPD for Bird’s custard and a relaunch for Ambrosia Deluxe.
Shorter pack saves paper
PREMIER Foods is doing its bit to reduce packaging waste with the launch of Bisto in a new, shorter tub.
Eggcellent additions
Premier Foods is springing into action this Easter with two new seasonal additions to its Mr Kipling and Cadbury Cake ranges
Pasta packed for gamers
Premier Foods has put one of the most successful videogame franchises of all time on the packs of a range of Batchelors products
Cake is rising again in retail
Following a short decline in the first four weeks of lockdown, ambient cakes have been in ascendancy as consumers indulge in more treats at home
Spooky and sweet for Halloween
Premier Foods has rolled out a new range of Roald Dahl-themed treats in time for the Halloween season.
Lockdown leads to big gains for category
Home is where the snacks are
Noodles get the big pot treatment
SUPER Noodle fans have even more to tuck into thanks to the latest launch from Premier Foods
Dahl legends back on pack
PREMIER Foods has brought childhood heroes back to its packs with the return of its limited-edition Mr Kipling Roald Dahl range
Premier Foods rolls out its festive range
Treats with a bit of tinsel
Small portions mean big sales
With some schools inspecting kids lunchboxes to check for unhealthy contents, parents will be keen to ensure they're offering their children a balanced diet.
A super new ad
Super Noodles are back on TV for the first time in five years .
Sleighing the festive market
Premier Foods launch NPD
Scary cake range returns for 2018
Premier Foods is focusing heavily on Halloween this year, with a range of cake products targeted at the occasion .
