Premier pushes custard

Ambrosia deluxe custard

PREMIER Foods has revamped its ambient dessert offer with NPD for Bird’s custard and a relaunch for Ambrosia Deluxe.

The latest addition to the Bird’s range – Bird’s Custard Pods – comprises a four-pack of pots that only require consumers to add milk or a milk alternative when preparing custard.

Dan Jalalpour, brand director for desserts at Premier Foods, said the launch allows shoppers to “enjoy their homemade custard just the way they like it.”

Premier Foods has further bolstered its ambient range with the launch of revamped can and combi packs for its Ambrosia Deluxe range.

Further dessert activity for Premier Foods comes in the shape of a new Ambrosia TV campaign featuring the brand’s mascot Moley as well as on-pack promotion across Ambrosia Devon Custard and Ambrosia Rice Pudding cans.

The competition offers shoppers the chance to win thousands of Moley cuddly toys in the run up to Christmas.