Tag: Premier Foods

Familiarity sells

SHOPPERS are more likely to buy products from brands they recognise and new products from well-known brands are popular. That is the view of...

Frozen treats are on trend

INTERNATIONAL trends are influencing UK shopping habits according to Premier Foods and it has launched a range of Ambrosia frozen custards to meet one...

Sweetening the impulse offer

Premier Foods adds more to its on-the-go cakes and treat range With 13% of shopper store visits used to buy food-to-go products, according to HIM...

A taste of the unusual

Out of the ordinary products will be on shopping lists at Halloween as consumers look for something different, claims Premier Foods. The Mr Kipling and...

High protein first

PREMIER Foods plans to harness the power of protein and thicken things up as it gears up for the winter soup season. It reckons its...

Big bite start to year

PREMIER Foods says its latest launch in the cake market has been an immediate success. Cadbury Amaze Bites were launched in January this year...

Stock rises in new campaign

Premier Foods is spending £3m to put Oxo Stock Pots on TV for 17 weeks. The ad shows objects such as a recorder,  plastic ducks...
Premier Foods, desserts, c-stores, Ambrosia,

Dreamy new designs

PREMIER Foods has introduced new packaging for its custard and rice pudding brand, Ambrosia. The new design across the entire portfolio of custard, rice and...
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£10m treat

PREMIER Foods is putting a £10m marketing spend behind cake brand Mr Kipling in a bid to attract new shoppers and increase sales in...
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Premier adds big names to PMP list

PREMIER Foods is doubling its range of price-marked packs. The company is offering 20 new products as price-marked lines in addition to the 20 already...
Kipling

Sweet to the end

BRITS spent £1.3bn on sweet treats to slip into a lunchbox last year. According to Premier Foods, which has the Mr Kipling brand among...

Oxo to shake up the BBQ

WITH approaching summer weeks in mind, Premier Foods is making barbecues the focus of the latest Oxo Shake & Flavour advertising campaign, which is...
Ambrosia Devon Dream

Bigger tub for family sharing desserts

AMBROSIA has put its Devon Dream pouring sauce in a bigger tub and added a resealable lid, to appeal to families who sit down...
The life and times of Christmas sales

The life and times of Christmas sales

Christmas is coming, the goose is getting fat and the party hats and crackers are heading for store shelves. But, according to Premier Foods, the...

Tis the season to buy big brands

THE festive season is an opportunity for family get-togethers, outings, and blockbuster films on telly – all of which should present opportunities to boost...

Spooky snack attack

LEADING soft drinks, cakes, snacks and biscuit producers are intensifying launch and marketing activity on Halloween-themed products in an attempt to boost sales during...