The promotion, which kicked off on 27 January, sees Pokémon characters feature on-packs across Batchelor’s Super Noodles and Pasta ‘n’ Sauce lines.
Premier Foods has launched the campaign to coincide with the launch of the latest Pokémon video game.
The new promo offers consumers the chance to win from a selection of 100 prizes each week. Prizes up for grabs include Nintendo Switch consoles and a raft of Pokémon games and merchandise.
Naomi Shooman, brand director for quick meals, soups and snacks at Premier Foods, said: “Following on from previous success of gaming partnerships for Batchelor’s, we are delighted to be joining forces with Pokémon this year, the highest grossing media franchise in the world.”