Noodles get the big pot treatment


SUPER Noodle fans have even more to tuck into thanks to the latest launch from Premier Foods.

The firm has expanded the Batchelors Super Noodles range with the roll out of a new 100g pot format.

Super Noodles 100g pots are available in Chicken, BBQ Beef and Curry flavours. The roll out follows the launch of a big pot format for the Pasta ‘n’ Sauce range last October.

The new pots are available now, priced at £1.39 RRP.

Adam Woolf, brand director for quick meals, snacks and soups at Premier Foods said: “Our new Big Pot format has helped us to enrich the range and will attract a different shopper to the category.

“Larger pots tend to be bought by younger people, predominantly males, versus the core range.

“With the move towards more filling pot snacks only expected to grow further, our latest offering allows retailers to give consumers convenient options from a brand they know and trust.

“With our Super Noodles Chicken Pot now the sixth biggest pot SKU in the category, it was a natural choice to add the flavour to our ‘Big’ format, alongside our other best-selling pots.”