Protein yes, sugar no
NEWLY-launched soft drink brand Vieve aims to capitalise on two of the biggest trends in convenience
Fruity flavour by the bottle
New brand from Clearly Drinks
Time to face the ugly truth
Unsweetened fruit-flavoured sparkling water brand Ugly Drinks has more than doubled its range
Take the low and no road
WITH a levy on added-sugar soft drinks set to come into force in 2018 and consumers increasingly concerned with their health
High energy, low in sugar
ACROSS the soft drinks category, sugar has been the big story of recent years and demand for low and no-sugar options has sky-rocketed.
Energy drinks...
Get more varieties
AS consumers become more aware of the health benefits of staying hydrated at all times, the market is opening up for drinks that deliver daily doses of vitamins in a convenient format.
Plain packs take first steps
BOOST Drinks is launching its flavoured milk drink in plain pack exclusively for independents.
A Himalayan recipe for energy
A new energy drink crafted to a traditional Himalayan recipe is being promoted as the all-natural answer to consumers’ sugar concerns.
Building the buzz
The energy drinks sector is still booming for independents, but there is more they can do to boost their sales, argues Red Bull.
Game on for retro drive
NUTRITIONALLY-enriched milk drink Nurishment is going retro with the launch of #OLDSKOOLNEWCOOL, its biggest-ever social media brand-builder.
Getting the word out
Spending big on Orangina
A MULTI-MILLION pound campaign promoting Orangina is underway with the goal of reaching close to two million consumers over the course...
Sipping on a slimmer can
CCEP swapping 330ml for 250ml
SIZE matters, according to Coca-Cola European Partners (CCEP), as the firm moves to replace its 330ml Appletiser and Schweppes cans...
US brand joins the tea party
AMERICAN organic tea brand Honest is ramping up its marketing activity in the UK with the launch of its first integrated marketing campaign on...
Youth is seeking out quality in the chiller
YOUNG adults are turning away from the core soft drinks range in favour of smaller craft brands, Bundaberg has claimed, with so called ‘millennials’...
Squeeze into craft
JUICE is the word at Cracker Drinks Co as the firm rolls out its Crafted brand to UK stores.
The new range comprises four flavours:...
Hydration with a hint
WITH research from Mintel suggesting one in three consumers are looking for sugar-free soft drinks that are high in quality, Nestlé Waters is introducing...
