Going soft for holiday sales
Coca-Cola Europacific Partners say soft drinks present a big opportunity to drive growth this festive season.
Adding soft drinks to the mix
Soft drinks play a key role during the festive season, with the category set to drive sales for retailers across the period.
Meet the Maker: AG Barr
Vicky Lawless-Mitchell customer marketing lead at AG Barr, tells of life working at the Scottish soft drinks manufacturer.
Uplifting Bounce
Functional drinks firm Bounce Back believes consumers are still willing to spend a little extra to look after their health despite the cost-of-living crisis.
Set to create a real buzz
New drinks brand Buzzed has unveiled what it claims is the world’s first energy tonic water – offering retailers an uplifting sales opportunity.
Packing a new punch
Boost Drinks has responded to consumer demand by adding a fourth flavour to its Juic’d 500ml can range – Tropical Fruit Sour Punch.
Binning plastic packaging at a rapid rate
Suntory Beverage & Food has invested almost £8 million in renovating packaging, focusing on recyclability with the aim to reduce the firm’s environment impact.
Celebrating sustainable success
Drinks brands and hospitality businesses were recognised for their sustainability-focused activities at the Footprint Drinks Sustainability Awards last month.
Shoppers thirsting for healthier energy drinks
More energy and sports drinks consumers are opting for zero or low-sugar offerings, as the energy drinks category continues to grow in the independent retail channel.
Two promos for Raw
AG Barr has rolled out two new promotions across its Rubicon Raw energy drink brand.
American Monster
Two new Monster variants are bound for UK shores, following success in the USA.
Relentless partnership
COCA-Cola Europacific Partners has built on its partnership with the rapper Aitch in the new promotion for Relentless.
Tea blend packs a berry punch
INDEPENDENT juice brand The Berry Company has launched a new tea juice blend.
The battle of the brands
PEPSICO has revived its Pepsi Max Taste Challenge, taking on the ‘biggest selling full-sugar cola’ in the process.
Support for the youth
TANGO has agreed a long-term partnership with The Prince’s Trust.
Ghoulish Fanta promo returns
FANTA is ready to scare up some soft drinks sales this Halloween with the launch of a new on-pack promotion and seasonal packaging.